At a Glance
- Tasks: Lead marketing strategies for franchises and engage with key stakeholders.
- Company: Join a dynamic team in a fast-paced environment.
- Benefits: Gain visibility, develop leadership skills, and enjoy a collaborative culture.
- Other info: Opportunity for career growth and to lead transformation projects.
- Why this job: Make an impact in marketing while working with innovative strategies.
- Qualifications: Experience in B2B and B2C marketing, strong communication skills required.
The predicted salary is between 55000 - 65000 £ per year.
Join us as a Marketing Lead - Franchises. You’ll play a key role in developing customer marketing and communications and activity to support our Marketing strategy. Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work. For a strategic and creative thinker, this is a valuable opportunity to demonstrate your communication and leadership skills.
What you’ll do:
- This role will see you representing our Marketing function across B2B and B2C businesses as a trusted adviser in key stakeholder discussions.
- You’ll be working across the wider Marketing function to create and deliver marketing strategies that support the priorities of the business, internally and externally.
- Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals.
- Working with colleague communications teams on the creation of a strategic narrative and plans that support the overall bank strategy.
- Delivering against the marketing brief, at all stages of the campaign.
- Working with our strategic partners to make sure our activity reflects leading thinking and best practices.
The skills you’ll need:
- We’re looking for someone with a successful background in B2C and B2B marketing.
- Evidence of success in Retail and Institutional Banking and Funds would be advantageous.
- You’ll be able to demonstrate experience of delivering an end-to-end engagement strategy and cross-channel customer communications.
- You’ll bring forward thinking and creativity to your work, paired with knowledge of marketing strategies, new models, and best practices.
- Along with great networking and influencing skills, you’ll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.
- You’ll also need extensive financial services marketing experience across B2B and B2C segments.
- Budget management experience.
- Strong stakeholder management experience.
- A high level of drive and a personal commitment to success.
- Experience of contributing to business discussions that drive decisions.
- Knowledge and application of marketing strategies, models and practices.
- Experience in marketing across multiple platforms, channels and content formats.
- Strong marketing, communications, and project management experience including experience leading transformation projects.
- Experience in leading and managing direct reports.
Marketing Lead - Franchises in London employer: NatWest Group
As a Marketing Lead - Franchises, you will thrive in a dynamic and collaborative environment that values creativity and strategic thinking. Our company offers a supportive work culture with ample opportunities for professional growth, allowing you to make a significant impact on our marketing strategies while enjoying the benefits of working in a fast-paced financial services sector. Join us to be part of a team that champions innovation and fosters strong relationships across B2B and B2C markets.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Franchises in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NatWest Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NatWest Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NatWest Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NatWest Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Franchises in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NatWest Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NatWest Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about NatWest Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NatWest Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NatWest Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NatWest Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
