Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the creation of engaging content for affluent clients and drive brand awareness.
- Company: Join a dynamic team at a leading financial services firm.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with senior leaders and enjoy a creative work environment.
- Why this job: Make an impact by crafting thought-leadership content that resonates with high-net-worth clients.
- Qualifications: Experience in content creation and strong understanding of affluent client needs.
The predicted salary is between 60000 - 75000 £ per year.
Join us as an Editorial Content Lead. This is an opportunity to join a dynamic and creative team, working closely with the Head of Private Banking & Wealth Management (PB&WM) Marketing Content, making sure that our content strategy addresses topics that resonate with clients and are aligned to commercial priorities.
You’ll be driving brand awareness and customer engagement through the creation of thought-leadership content and distribution across owned channels and diverse social media platforms. This is an opportunity to work closely with senior leaders and experts across the business, to bring the calibre of our people to life.
As an Editorial Content Lead, you’ll oversee the end-to-end design and delivery of content used externally for PB&WM to support the marketing strategy for the affluent/High Net Worth/Ultra High Net Worth client segments under Coutts and NatWest. You’ll be analysing and scoping business requirements, using customer and colleague feedback and other metrics to make design and delivery recommendations and drive the best solution for clients and prospects.
We’ll look to you to work with key stakeholders and Marketing Managers to make sure content requirements are supported and effective channel strategies are in place. Your responsibilities will include:
- Producing wealth and investment focused editorial content that supports the priorities of the business to drive growth.
- Developing content factoring in end-to-end journey optimisation and insight.
- Engaging senior stakeholders on key growth initiatives to deliver business objectives effectively and efficiently, collaborating across team disciplines.
- Tracking and analysing performance to make the right adjustments.
- Understanding product goals to develop appropriate and direct content led campaign strategies.
The skills you'll need:
- You’ll need to have experience in leading thought-leadership led campaigns and other content led campaigns.
- We’ll expect you to have a strong understanding of the topics that will resonate with the affluent/High Net Worth/Ultra High Net Worth client segments.
- Experience in creating and managing social media content.
- Sound knowledge of the creative aspects that drive brand awareness and customer engagement.
- Financial services experience in a similar role and a strong business awareness.
- Excellent organisational skills and the ability to manage multiple concurrent projects and deliver against tight timescales.
- Strong written and verbal communication skills.
Hours: 35
Ways of Working: Hybrid
Editorial Content Lead in London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Editorial Content Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a portfolio of your best work that highlights your thought-leadership content and campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals, especially in engaging affluent clients. Tailor your responses to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Editorial Content Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in leading thought-leadership campaigns. We want to see how your skills align with our focus on affluent client segments.
Showcase Your Creativity: Don’t hold back on demonstrating your creative flair! Include examples of content you've produced that drove brand awareness and customer engagement. We love seeing innovative ideas!
Highlight Collaboration Skills: Since you'll be working closely with senior leaders and various teams, emphasise your ability to collaborate effectively. Share instances where you’ve successfully engaged stakeholders to achieve business objectives.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity as an Editorial Content Lead!
How to prepare for a job interview at NatWest Group
✨Know Your Audience
Before the interview, research the affluent/High Net Worth/Ultra High Net Worth client segments. Understand their needs and preferences, as this will help you tailor your responses and demonstrate your knowledge of the target audience.
✨Showcase Your Content Strategy Skills
Prepare examples of past campaigns you've led, especially those focused on thought-leadership. Be ready to discuss how you analysed metrics and feedback to optimise content strategies, as this aligns with the role's requirements.
✨Engage with Stakeholders
Think about how you’ve collaborated with senior leaders and key stakeholders in previous roles. Be prepared to share specific instances where your engagement led to successful outcomes, showcasing your ability to work across teams.
✨Demonstrate Your Creative Flair
Bring along samples of your editorial content or social media campaigns that drove brand awareness. Highlight the creative aspects that made them successful, as this will resonate well with the interviewers looking for innovative thinkers.