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- Tasks: Lead digital media buying and optimise campaigns across various channels.
- Company: Join a dynamic team in a leading digital media organisation.
- Benefits: Enjoy a competitive salary, hybrid working, and professional growth opportunities.
- Other info: 12-month contract with potential for career advancement.
- Why this job: Make an impact by driving performance in exciting digital media projects.
- Qualifications: Experience in digital media planning and strong analytical skills required.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Join us as a Digital Media Optimisation Manager. Step into a hands-on role where you’ll lead end-to-end digital media buying across core digital channels, working within a hybrid team to drive performance and impact.
You’ll take ownership of campaign build, trafficking, budget deployment, pacing and optimisation, securing delivery against commercial objectives with strong financial and operational control. Act as the central integrator, championing alignment across owned, earned and paid media strategies, and bringing stakeholders together around a cohesive, performance-driven media approach.
What you’ll do:
- Take ownership of the planning, optimisation, and delivery of digital and social media campaigns, securing alignment with objectives, budget, compliance standards and performance targets across your assigned Franchise.
- Manage timelines, deliverables and stakeholder communications, clearly surfacing spend status and performance to enable rapid, well-informed decision-making.
- Oversee cross-platform digital and social media planning and in-flight optimisation.
- Coordinate specialist teams and manage financial processes, including purchase order management and accurate reporting.
- Deliver actionable insights through performance tracking and post-campaign analysis.
- Secure effective budget deployment and bidding strategies across channels, so activity works in sync and can adapt quickly to changing objectives or priorities.
- Track campaign performance in real time, delivering rapid insight and recommending creative and strategic optimisations to drive continuous improvement.
- Produce timely, actionable spend and performance read-outs focused on key buying levers such as inventory, bids, audiences, creative and frequency, with clear recommended next actions.
The skills you'll need:
- Strong experience in social and digital media planning and optimisation, ideally gained within a complex, matrix organisation.
- An analytical, performance‑driven mindset, using reporting and insight to continuously optimise campaigns and improve outcomes.
- Confidence in coordinating cross‑functional teams and influencing senior stakeholders, using performance analysis and evidence‑led recommendations to shape future strategy.
- Relevant, practitioner‑oriented certifications such as Meta Blueprint, Google Video Ads or LinkedIn Insider.
- Advanced proficiency in Sprinklr or similar social media management platforms.
- A strong understanding of production workflows, creative and media best practices, and the asset requirements needed to deliver high‑performing campaigns.
- Solid financial‑management experience, including purchase‑order processes, reconciliation and budget control.
- Knowledge of relevant policies, regulations and risk management standards.
Hours: 35
Job Posting Closing Date: 11/05/2026
Ways of Working: Hybrid
Digital Media Optimisation Manager (12 months) in London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Optimisation Manager (12 months) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your expertise in digital media optimisation. Use real examples from your past experiences to demonstrate how you've driven performance and achieved results.
✨Tip Number 3
Stay updated on the latest trends in digital media. Being knowledgeable about new tools and strategies will not only impress potential employers but also show that you're passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and ready to take on the challenge of optimising digital media campaigns.
We think you need these skills to ace Digital Media Optimisation Manager (12 months) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Digital Media Optimisation Manager role. Highlight your expertise in digital media planning and optimisation, and don’t forget to mention any relevant certifications like Meta Blueprint or Google Video Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital media and how your experience makes you the perfect fit for our team. Be sure to connect your past achievements to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires a performance-driven mindset, make sure to include examples of how you've used data to optimise campaigns in the past. We love seeing candidates who can turn insights into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at NatWest Group
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends and best practices in digital media optimisation. Familiarise yourself with key platforms like Sprinklr, Google Ads, and social media strategies. Being able to discuss recent campaigns or case studies will show your passion and expertise.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as budget management or campaign optimisation. Think of examples from your past experiences where you successfully navigated challenges and achieved results. This will demonstrate your analytical mindset and problem-solving skills.
✨Showcase Your Stakeholder Management Skills
Since this role involves coordinating cross-functional teams, be ready to discuss how you've effectively communicated and influenced stakeholders in previous roles. Highlight any experience you have in aligning different teams around a common goal, as this is crucial for success in this position.
✨Bring Data to the Table
Prepare to talk about how you've used data to drive decisions in your past campaigns. Be specific about the metrics you tracked, the insights you gained, and how you applied them to optimise performance. This will illustrate your evidence-led approach and ability to deliver actionable insights.