At a Glance
- Tasks: Lead creative digital content strategy and engage audiences across various channels.
- Company: Join a dynamic bank with a focus on innovative communication.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Exciting 16-month role with a chance to lead a creative team.
- Why this job: Make an impact by telling compelling stories through digital content.
- Qualifications: Experience in digital communications and understanding of AI search.
The predicted salary is between 34121 - 41703 £ per year.
Join us as a Digital Content and Channels Lead. Lead the creative development and executional delivery of our digital content and channels strategy with the External Communications team. You'll drive discoverability through engaging content that brings our corporate story to life across digital channels. You’ll also support the delivery of digital assets for the bank’s Annual Report, working closely with our Financial Media and Investor Relations teams.
As Digital Content and Channels Lead, you’ll oversee an annual programme of content to support storytelling across the bank. You’ll decide how content is produced for our owned digital channels, ensuring it delivers the right message at the right moment for our audiences.
Your responsibilities will include:
- Leading a small team of multimedia content specialists, including editorial, video, and social creators
- Working with stakeholders across the business to devise, produce and deliver a calendar of ‘always-on’ content to support our website, LinkedIn, YouTube, and other digital corporate channels
- Amplifying corporate and consumer campaigns through informative and engaging content
- Optimising content to support discoverability across emerging AI search
- Supporting our Financial Media and Investor Relations team on the development and delivery of digital assets for our Annual Report
- Measuring content performance and reporting outcomes to the Corporate Affairs leadership team
The skills you'll need:
To join us in this role, you’ll need dedicated digital communications experience, as well as a demonstrable understanding of how AI search is transforming discoverability. You’ll need to be curious and creative, with high energy to lead a busy team on day-to-day delivery, while contributing as a subject matter expert and leader within the wider External Communications function.
Additionally, you’ll demonstrate:
- Strong stakeholder management, consulting and presentation skills
- Creative approaches to the development and delivery of digital content based on corporate communications assets
- Experience of day-to-day usage and management of digital channels, platforms, and tools
- Understanding of potential opportunities and challenges of AI search
- The ability to work at pace, manage multiple tasks and adapt quickly to changing priorities
- Line management experience and professionalism when handling team members
Hours: 35
Ways of Working: Hybrid
Digital Content and Channels Lead (16 months) in London employer: NatWest Group
As a Principal Engineer in Economic Crime Services, you will thrive in a dynamic and innovative work culture that prioritises customer experience and engineering excellence. Our commitment to employee growth is evident through opportunities for senior stakeholder engagement and leadership development, all while working in a hybrid environment that promotes flexibility and collaboration. Join us to be part of a forward-thinking team dedicated to tackling economic crime with cutting-edge technology and solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content and Channels Lead (16 months) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Content and Channels Lead (16 months) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at NatWest Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at NatWest Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at NatWest Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at NatWest Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show NatWest Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure NatWest Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for NatWest Group, so think on your feet and don't hesitate to showcase your creativity!
