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- Tasks: Lead the SEO strategy and enhance organic search performance across departments.
- Company: A leading financial institution in Edinburgh with a focus on innovation.
- Benefits: Competitive salary, career development, and a chance to shape the future of search.
- Why this job: Join a dynamic team and make a real impact in AI-driven SEO strategies.
- Qualifications: Deep expertise in organic media and strong leadership skills required.
- Other info: Opportunity for growth within an integrated marketing team.
The predicted salary is between 43200 - 72000 £ per year.
A leading financial institution in Edinburgh is seeking a Search and GEO Lead to drive the SEO strategy and enhance organic search performance. This role involves managing team members and collaborating across departments to optimize content for AI-driven platforms.
Candidates should have deep expertise in organic media, strong leadership skills, and a proven track record in SEO strategies. The position offers an opportunity to shape the future of search within an integrated marketing team.
Lead, AI-Driven SEO & GEO Strategy employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead, AI-Driven SEO & GEO Strategy
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already working at the financial institution. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Showcase your expertise! When you get the chance to speak with hiring managers or during interviews, share specific examples of your past SEO successes. We want to see how you've driven organic search performance in previous roles.
✨Tip Number 3
Be ready to discuss AI-driven strategies! Since this role focuses on optimising content for AI platforms, brush up on the latest trends and be prepared to share your thoughts on how you can leverage AI in SEO.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Lead, AI-Driven SEO & GEO Strategy
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your experience with SEO strategies in your application. We want to see how you've driven organic search performance in the past, so don’t hold back on those success stories!
Leadership Matters: Since this role involves managing team members, it’s crucial to showcase your leadership skills. Share examples of how you've led teams or projects, and how you’ve collaborated across departments to achieve results.
Tailor Your Application: Don’t just send a generic application! We love when candidates tailor their CVs and cover letters to match the job description. Use keywords from the posting to show that you’re a perfect fit for our AI-driven SEO and GEO strategy.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Inside Out
Make sure you brush up on the latest trends and techniques in SEO, especially those related to AI-driven platforms. Be ready to discuss your past experiences and how you've successfully implemented strategies that improved organic search performance.
✨Showcase Your Leadership Skills
Prepare examples of how you've led teams in previous roles. Think about specific challenges you faced and how you motivated your team to achieve results. This will demonstrate your capability to manage and inspire others in the role.
✨Collaborate Like a Pro
Since this role involves working across departments, be prepared to talk about your experience in cross-functional collaboration. Share instances where you worked with different teams to optimise content or drive SEO initiatives, highlighting your communication skills.
✨Have a Vision for the Future
Think about how you would shape the future of search within an integrated marketing team. Be ready to share your ideas on innovative SEO strategies and how you can leverage AI to enhance performance. This shows you're not just reactive but proactive in your approach.
