At a Glance
- Tasks: Lead strategic market communications and shape NatWest's narrative for investor confidence.
- Company: Join NatWest Group, a leader in financial services with a focus on innovation.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Collaborate with senior leadership and work at the forefront of market communications.
- Why this job: Influence how NatWest is perceived and elevate the brand through compelling storytelling.
- Qualifications: Extensive experience in financial copywriting and corporate storytelling.
Join us as a Head of Strategic Market Communications. You’ll lead the development and delivery of NatWest Group’s strategic narrative across key market‑facing communications. Acting as a central connector across teams, you’ll secure a consistent and compelling narrative across Investor Relations (IR) and Corporate Affairs external communications. You’ll play a key role in shaping how the organisation is understood by the market, delivering communications that influence investor confidence and perception.
What you’ll do: In this role, you’ll bring together strategy and performance to shape how our story is communicated to the market. You’ll operate at the centre of our external communications, translating complex information into clear, compelling content that resonates with external audiences. Working closely with the bank’s Leadership team, you’ll craft and refine our investor narrative. As a trusted adviser, you’ll collaborate directly with C‑Suite teams on messaging, making sure it is clear, concise and understandable to a broad audience. You’ll influence how NatWest is perceived externally, elevating the brand and strengthening how our performance and strategy are communicated to the market.
- Shaping and evolving our strategic narrative, working with Group Strategy and senior leadership to secure clear and consistent messaging.
- Leading the development of strategic content across financial reporting, including quarterly Interim Management Statement and Annual Report and Accounts, while providing editorial oversight across these publications.
- Managing the Investor section of the NatWest Group corporate website, creating and maintaining compelling content that strengthens confidence in our investment case.
- Owning the development of key IR materials, including C‑Suite scripts for major events such as results announcements and Capital Markets Days.
- Overseeing consistency of tone and messaging across all materials, working closely with Corporate Affairs teams to align communications across investor and media channels.
The skills you'll need: As our Head of Strategic Market Communications, you’ll bring extensive experience in financial copywriting for investor audiences, gained either in-house or through financial journalism. You’ll combine strong technical expertise with the ability to translate complex financial information into clear, engaging and market‑ready content.
You’ll also demonstrate:
- A strong background in corporate storytelling, with the ability to shape and refine narratives for senior executives and market‑facing audiences.
- Excellent written and verbal communication skills.
- Experience working with and influencing senior stakeholders, including the confidence to challenge and advise at Chief Executive and Chief Financial Officer level.
- An understanding of emerging technology and new communication formats, including GEO and evolving digital channels and how to apply this knowledge to help shape forward looking communication.
- A strong grasp of regulatory and policy requirements, so all communications are accurate, compliant, and aligned to industry standards.
Head of Strategic Market Communications employer: NatWest Group
At NatWest Group, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Head of Strategic Market Communications, you will have the opportunity to shape our strategic narrative while working closely with senior leadership, ensuring your contributions are valued and impactful. With a strong focus on employee growth and development, we offer a range of professional development opportunities, making this an ideal environment for those seeking meaningful and rewarding careers in the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Strategic Market Communications
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NatWest Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NatWest Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NatWest Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NatWest Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Strategic Market Communications
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NatWest Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NatWest Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about NatWest Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NatWest Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NatWest Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NatWest Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
