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- Tasks: Lead the creation of engaging editorial content for affluent clients and drive brand awareness.
- Company: Join a dynamic team at a leading financial services firm.
- Benefits: Competitive salary, creative environment, and opportunities to work with senior leaders.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Make an impact by crafting thought-leadership content that resonates with high-net-worth clients.
- Qualifications: Experience in content creation and managing social media campaigns is essential.
The predicted salary is between 55000 - 65000 £ per year.
Join us as an Editorial Content Lead. This is an opportunity to join a dynamic and creative team, working closely with the Head of Private Banking & Wealth Management (PB&WM) Marketing Content, making sure that our content strategy addresses topics that resonate with clients and are aligned to commercial priorities.
You’ll be driving brand awareness and customer engagement through the creation of thought-leadership content and distribution across owned channels and diverse social media platforms. This is an opportunity to work closely with senior leaders and experts across the business, to bring the calibre of our people to life.
What you'll do
As an Editorial Content Lead, you’ll oversee the end-to-end design and delivery of content used externally for PB&WM to support the marketing strategy for the affluent/High Net Worth/Ultra High Net Worth client segments under Coutts and NatWest. You’ll be analysing and scoping business requirements, using customer and colleague feedback and other metrics to make design and delivery recommendations and drive the best solution for clients and prospects.
We’ll look to you to work with key stakeholders and Marketing Managers to make sure content requirements are supported and effective channel strategies are in place. Your responsibilities will include:
- Producing wealth and investment focused editorial content that supports the priorities of the business to drive growth.
- Developing content factoring in end-to-end journey optimisation and insight.
- Engaging senior stakeholders on key growth initiatives to deliver business objectives effectively and efficiently, collaborating across team disciplines.
- Tracking and analysing performance to make the right adjustments.
- Understanding product goals to develop appropriate and direct content led campaign strategies.
The skills you'll need
You’ll need to have experience in leading thought-leadership led campaigns and other content led campaigns. We’ll expect you to have a strong understanding of the topics that will resonate with the affluent/High Net Worth/Ultra High Net Worth client segments. We’ll also be looking for:
- Experience in creating and managing social media content.
- Sound knowledge of the creative aspects that drive brand awareness and customer engagement.
- Financial services experience in a similar role and a strong business awareness.
- Excellent organisational skills and the ability to manage multiple concurrent projects and deliver against tight timescales.
- Strong written and verbal communication skills.
Editorial Content Lead employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Editorial Content Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can drive brand awareness and customer engagement.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals, especially in creating thought-leadership content for affluent clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Editorial Content Lead
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in leading thought-leadership campaigns. We want to see how your skills align with the needs of our affluent client segments.
Showcase Your Creativity: As an Editorial Content Lead, creativity is key! Include examples of your previous work that demonstrate your ability to create engaging content. We love seeing innovative ideas that drive brand awareness.
Highlight Your Collaboration Skills: We value teamwork, so be sure to mention any experience you have working with senior stakeholders or cross-functional teams. Show us how you've successfully collaborated to achieve business objectives.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at NatWest Group
✨Know Your Audience
Before the interview, research the affluent and High Net Worth client segments. Understand their interests and pain points. This will help you tailor your responses and demonstrate that you can create content that resonates with them.
✨Showcase Your Campaign Success
Prepare specific examples of thought-leadership campaigns you've led in the past. Highlight the strategies you used, the results achieved, and how they align with the business objectives. This will show your potential employer that you have the experience they’re looking for.
✨Engage with Stakeholders
Be ready to discuss how you’ve collaborated with senior stakeholders in previous roles. Share examples of how you’ve engaged them on key initiatives and how you’ve adapted content strategies based on their feedback. This shows you can work effectively across teams.
✨Demonstrate Analytical Skills
Talk about how you track and analyse content performance. Be prepared to discuss metrics you’ve used to measure success and how you’ve made adjustments based on data. This will highlight your ability to drive effective content strategies.