Technical SEO & GEO Lead for AI-Driven Growth in Edinburgh
Technical SEO & GEO Lead for AI-Driven Growth

Technical SEO & GEO Lead for AI-Driven Growth in Edinburgh

Edinburgh Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Optimise our Retail site for AI search engines and enhance discoverability.
  • Company: Join a leading UK banking institution focused on innovation.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Why this job: Make a real impact on customer experience through cutting-edge SEO strategies.
  • Qualifications: Experience with SEO tools and a strong grasp of web technologies.
  • Other info: Be part of a customer-focused team driving innovative solutions.

The predicted salary is between 36000 - 60000 £ per year.

A leading banking institution in the UK is seeking a Technical SEO/GEO Manager to optimize their Retail site for traditional and generative AI search engines. This role emphasizes deep technical expertise and analytical skills, conducting site audits, and implementing strategies to enhance discoverability.

Ideal candidates possess experience with leading SEO tools and a solid understanding of web technologies affecting SEO performance. Join a customer-focused team to drive enhancements in customer experience through innovative approaches.

Technical SEO & GEO Lead for AI-Driven Growth in Edinburgh employer: NatWest Group

As a leading banking institution in the UK, we pride ourselves on fostering a dynamic work culture that values innovation and collaboration. Our employees benefit from comprehensive professional development opportunities, competitive remuneration, and a commitment to work-life balance, all while contributing to meaningful projects that enhance customer experiences. Join us to be part of a forward-thinking team where your expertise in Technical SEO can drive impactful growth in an exciting and supportive environment.
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Contact Detail:

NatWest Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Technical SEO & GEO Lead for AI-Driven Growth in Edinburgh

✨Tip Number 1

Network like a pro! Reach out to folks in the banking and SEO space on LinkedIn. A friendly chat can open doors that job applications alone can't.

✨Tip Number 2

Show off your skills! Create a personal project or case study that highlights your technical SEO expertise. This is a great way to demonstrate your analytical skills and innovative approaches.

✨Tip Number 3

Prepare for interviews by brushing up on the latest trends in AI-driven SEO. Being able to discuss how generative AI impacts search engines will set you apart from the competition.

✨Tip Number 4

Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives us a chance to see your enthusiasm for the role right from the start.

We think you need these skills to ace Technical SEO & GEO Lead for AI-Driven Growth in Edinburgh

Technical SEO
GEO Management
Analytical Skills
Site Audits
SEO Tools Proficiency
Web Technologies Understanding
Discoverability Enhancement
Customer Experience Improvement
Innovative Problem-Solving
AI Search Engine Optimisation

Some tips for your application 🫡

Show Off Your Technical Skills: When you're writing your application, make sure to highlight your technical expertise in SEO. We want to see your experience with site audits and the tools you've used to optimise performance. Don't hold back on the details!

Be Analytical: This role is all about data-driven decisions, so let us know how you've used analytics to improve SEO strategies in the past. Share specific examples that demonstrate your analytical skills and how they led to successful outcomes.

Tailor Your Application: Make sure your application speaks directly to the job description. Use keywords from the posting to show that you understand what we're looking for. This will help us see how you fit into our customer-focused team.

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at NatWest Group

✨Know Your SEO Tools Inside Out

Make sure you’re familiar with the leading SEO tools mentioned in the job description. Brush up on how to use them effectively, as you might be asked to demonstrate your knowledge during the interview. Being able to discuss specific tools and their impact on SEO performance will show that you’re the right fit for the role.

✨Showcase Your Technical Expertise

Prepare to discuss your technical skills in detail. Be ready to explain how you've conducted site audits in the past and the strategies you've implemented to improve discoverability. Use examples from your previous work to illustrate your analytical skills and problem-solving abilities.

✨Understand AI's Role in SEO

Since this role focuses on optimising for traditional and generative AI search engines, make sure you understand how AI impacts SEO. Research current trends and be prepared to discuss innovative approaches you could bring to the team. This will demonstrate your forward-thinking mindset and adaptability.

✨Emphasise Customer-Centric Strategies

As the role is within a customer-focused team, think about how your SEO strategies can enhance customer experience. Prepare examples of how your previous work has positively impacted user engagement or satisfaction. This will show that you align with the company’s values and are committed to driving improvements.

Technical SEO & GEO Lead for AI-Driven Growth in Edinburgh
NatWest Group
Location: Edinburgh

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