At a Glance
- Tasks: Drive customer experiences through SEO and GEO strategies in a fast-paced retail environment.
- Company: Join a forward-thinking bank focused on innovation and customer satisfaction.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on creativity and agile methodologies.
- Why this job: Shape the future of search and make a real impact on customer experiences.
- Qualifications: Experience in SEO, content optimisation, and strong stakeholder management skills.
The predicted salary is between 45000 - 55000 £ per year.
Join us as an SEO and GEO Experience Manager. If you’re passionate about delivering an outstanding customer experience and want to develop your creative and technical capabilities, you’ll thrive in this role. You’ll help shape the bank of the future through search engine optimisation (SEO) and generative engine optimisation (GEO) strategies that drive customer value and seamless customer experiences. This is an opportunity to join a fast-paced, customer-focused Retail team that champions Agile methodologies, innovative thinking, and creative new ways of working.
What you'll do
- Support Retail journey teams in delivering excellent customer experiences across our digital estate.
- Provide market-leading search and GEO analysis and support to achieve ambitious growth targets for site traffic and customer acquisition.
- Utilise industry-standard tools such as Semrush and STAT to generate new SEO and GEO analysis and recommendations.
- Participate in cross-disciplinary working groups, presenting proposals, and generating buy-in for search-led content optimisation and creation.
- Support the design and deployment of content across our websites by completing authoring tasks within the Adobe Experience Manager content management system.
- Complete performance analysis and related performance management activities, while actively contributing to the wider SEO and GEO strategy through these insights.
- Act as a champion for SEO and GEO within the Retail business, engaging with new stakeholders, and supporting their projects in a constantly evolving environment.
The skills you'll need
- Passionate about the future of search and excited by the opportunities that AI and generative experiences are creating.
- Experience in SEO and content optimisation, comfortable using data and insights to identify opportunities, improve performance, and support impactful search initiatives.
- Excellent stakeholder management skills and the confidence to work with a range of teams to drive results.
- Organised, detail-oriented, and proactive, able to independently manage campaigns from planning through to execution and measurement while maintaining a strong focus on quality and customer outcomes.
- A talented and curious communicator who can influence, inspire, and engage customers and colleagues.
- The ability to help shape and implement strategic direction for future customer experiences.
- A proven ability to adapt to rapidly changing environments, learn at pace, and encourage others to do the same.
- A strong focus on experimentation and testing, including A/B testing and hypothesis-driven SEO and GEO approaches.
- An awareness of user experience and conversion impact on SEO performance.
- Advanced prompt and keyword research skills, search intent mapping capabilities, and an awareness of search engine results pages and GEO trends.
- Strong content optimisation skills, including content structure, entities, and Experience, Expertise, Authoritativeness, and Trustworthiness principles.
SEO and GEO Experience Manager in Edinburgh employer: NatWest Group
Coutts & Co is an exceptional employer, offering a unique opportunity to join a leading Private Banking and Wealth Management firm during a pivotal growth phase. With a collaborative work culture that prioritises professional development, employees are encouraged to influence strategic decisions while receiving support from senior leaders. The role of Managing Legal Counsel not only provides a platform for impactful legal work but also fosters an environment where innovation and efficiency are valued, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land SEO and GEO Experience Manager in Edinburgh
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NatWest Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NatWest Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NatWest Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NatWest Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace SEO and GEO Experience Manager in Edinburgh
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NatWest Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NatWest Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about NatWest Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NatWest Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NatWest Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NatWest Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
