At a Glance
- Tasks: Lead reputation strategies that shape how NatWest Group is perceived by stakeholders.
- Company: Join NatWest Group, a leader in banking with a focus on trust and collaboration.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Opportunity to lead a small team and influence key decisions across the organisation.
- Why this job: Make a real impact by protecting and enhancing our reputation in a dynamic setting.
- Qualifications: Degree level education and experience in corporate affairs or reputation management.
The predicted salary is between 60000 - 75000 £ per year.
Join us as a Reputation Strategy Lead. You’ll drive the development of clear, insight-led reputation strategies that shape how NatWest Group is understood by key stakeholders. You’ll anticipate emerging risks and identify opportunities to strengthen our reputation, so our actions reflect our purpose and values.
Partnering closely with senior leaders across the organisation while leading a small team, you’ll create a collaborative, high-performing environment where people can do their best work.
What you’ll do:
- Design and deliver reputation strategies aligned to NatWest Group’s purpose, priorities and long-term ambitions.
- Act as a trusted strategic adviser to senior stakeholders, providing clear and pragmatic guidance on reputation, emerging issues and stakeholder sentiment.
- Draw on insight from media, policy, political and social trends to help shape decisions and ensure effective responses to a rapidly changing external environment.
- Play an active role within the Strategy, Planning and Insights senior leadership team, deputising for the Director as required.
- Identify and assess emerging reputational risks and opportunities, developing clear, actionable plans to manage and respond effectively.
- Work closely with Corporate Affairs, Investor Relations, Risk and business teams to ensure our external narrative remains consistent and aligned.
- Strengthen our approach to issues and crisis preparedness, including scenario planning and the development of robust response frameworks.
- Lead, coach and develop a small team, supporting capability growth while ensuring the right skills and resources are in place.
- Build and maintain strong relationships with key stakeholders, influencing outcomes and supporting effective collaboration across the bank.
The skills you’ll need:
- Ideally educated to degree level, with significant experience in a corporate affairs or reputation management leadership role, and a background in the business and commercial sector.
- Experience across a broad range of disciplines, including strategy, planning, internal communications, media and public affairs.
- A strong awareness of how reputation supports business performance and customer trust, enabling you to translate insight and context into practical, high-impact outcomes.
- Ability to approach complex or sensitive issues with calm, considered judgement, fostering strong, collaborative relationships across the organisation.
- Experience of working with external third parties, delivering outcomes that enhance and protect organisational reputation.
- A strong track record of managing issues and advising senior stakeholders, including during periods of pressure and heightened scrutiny.
- Excellent interpersonal and stakeholder management skills, with the ability to lead and develop high-performing, inclusive teams.
- Good organisational skills, with the ability to manage competing priorities.
- A natural curiosity for the wider environment in which we operate.
Reputation Strategy Lead in Edinburgh employer: NatWest Group
At NatWest Group, we pride ourselves on being an exceptional employer that fosters a collaborative and high-performing work culture. As a Reputation Strategy Lead, you will have the opportunity to work closely with senior leaders, driving impactful reputation strategies while benefiting from our commitment to employee growth and development. Our inclusive environment not only values your insights but also empowers you to make a meaningful difference in how we engage with our stakeholders, all within a dynamic and supportive setting in the heart of the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Reputation Strategy Lead in Edinburgh
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like NatWest Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like NatWest Group, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research NatWest Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Reputation Strategy Lead in Edinburgh
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of NatWest Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at NatWest Group.
How to prepare for a job interview at NatWest Group
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
