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- Tasks: Lead the SEO strategy and enhance organic search performance across departments.
- Company: A leading financial institution in Edinburgh with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Why this job: Shape the future of search and make a real impact in a dynamic team.
- Qualifications: Deep expertise in organic media and strong leadership skills required.
- Other info: Join a forward-thinking team and drive AI-driven strategies.
The predicted salary is between 43200 - 72000 £ per year.
A leading financial institution in Edinburgh is seeking a Search and GEO Lead to drive the SEO strategy and enhance organic search performance. This role involves managing team members and collaborating across departments to optimize content for AI-driven platforms.
Candidates should have deep expertise in organic media, strong leadership skills, and a proven track record in SEO strategies. The position offers an opportunity to shape the future of search within an integrated marketing team.
Lead, AI-Driven SEO & GEO Strategy in Edinburgh employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead, AI-Driven SEO & GEO Strategy in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and results. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s current SEO strategies. Bring fresh ideas to the table; it shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who take the extra step to connect with us directly. It makes a great first impression!
We think you need these skills to ace Lead, AI-Driven SEO & GEO Strategy in Edinburgh
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your expertise in SEO strategies in your application. We want to see how you've driven organic search performance in the past, so share specific examples that showcase your skills.
Leadership Matters: Since this role involves managing team members, don’t forget to mention your leadership experience. We’re looking for someone who can inspire and guide a team, so tell us about your past successes in leading projects or teams.
Tailor Your Application: Take the time to customise your application for this role. We love when candidates align their experiences with our job description, so make it clear how your background fits with driving AI-driven SEO and GEO strategies.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape the future of search with us!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Inside Out
Make sure you brush up on the latest trends and techniques in SEO, especially those related to AI-driven platforms. Be ready to discuss your past experiences and how you've successfully implemented strategies that improved organic search performance.
✨Showcase Your Leadership Skills
As this role involves managing team members, be prepared to share examples of how you've led teams in the past. Highlight your ability to collaborate across departments and how you’ve motivated others to achieve common goals.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges in SEO or GEO strategy. Think about real-life scenarios where you had to optimise content or adapt strategies based on data insights, and be ready to explain your thought process.
✨Align with Their Vision
Research the financial institution and understand their current SEO landscape. Be ready to discuss how your vision aligns with theirs and how you can contribute to shaping the future of search within their integrated marketing team.
