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- Tasks: Lead marketing strategies and develop impactful communications for Everyday Banking.
- Company: Join a dynamic bank with a collaborative and innovative culture.
- Benefits: Competitive salary, professional development, and a vibrant work environment.
- Other info: Opportunity to work with senior leaders and drive meaningful business initiatives.
- Why this job: Make a real impact in a fast-paced role while enhancing your leadership skills.
- Qualifications: Strong marketing experience and excellent networking abilities required.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Marketing Lead. For a strategic and creative thinker, this is a valuable opportunity to develop your communication and leadership skills. You'll play a key role in developing customer marketing communications and activity to support our Marketing strategy. Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work.
What you'll do:
- This role will see you representing our Marketing function in key stakeholder discussions as a trusted adviser.
- You’ll be developing relationships with key stakeholders across the Retail Franchise, Everyday Banking team and with the wider marketing function, as well as developing marketing strategies that support the priorities of the business, internally and externally.
- Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals.
- Working with franchise teams on the creation of a strategic narrative and plans that support the overall bank strategy.
- Leading a team who’ll be delivering against the marketing brief, at all stages of the campaign.
- Working with our strategic partners to make sure our activity reflects leading thinking and best practices.
The skills you’ll need:
- We’re looking for someone with strong marketing experience.
- Along with great networking and influencing skills, you’ll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.
- You’ll also need budget management experience.
- Strong stakeholder and team management experience.
- A high level of drive and a personal commitment to success.
- Experience of contributing to business discussions that drive decisions.
- Knowledge and application of marketing strategies, models and practices.
Engagement Marketing Lead - Everyday Banking in Edinburgh employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Engagement Marketing Lead - Everyday Banking in Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from the company, make sure to highlight your marketing experience and how it aligns with their needs. Use specific examples of past successes to demonstrate your value.
✨Tip Number 3
Be proactive! If you see a job that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a friendly email expressing your enthusiasm. It shows initiative and keeps you on their radar.
✨Tip Number 4
Prepare for interviews by researching the company’s marketing strategies and recent campaigns. This will help you speak their language and show that you’re genuinely interested in contributing to their goals. Plus, it’ll give you confidence when discussing how you can add value.
We think you need these skills to ace Engagement Marketing Lead - Everyday Banking in Edinburgh
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your marketing experience, stakeholder management, and any relevant achievements that showcase your ability to lead and influence.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Engagement Marketing Lead role. Share specific examples of how you've developed marketing strategies or led teams in the past, and don’t forget to show your enthusiasm for the position!
Showcase Your Communication Skills: Since this role involves a lot of communication with stakeholders, make sure your application is clear and concise. Use professional language but keep it friendly – we want to see your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies and models relevant to the banking sector. Be ready to discuss how you've applied these in past roles, as this will show your depth of knowledge and ability to contribute to their marketing initiatives.
✨Build Relationships Before the Interview
If possible, try to connect with current employees or stakeholders at the company before your interview. This can give you insights into the company culture and priorities, which you can reference during your discussion to demonstrate your proactive approach.
✨Prepare for Stakeholder Scenarios
Expect questions about how you would handle stakeholder discussions. Prepare examples from your past experience where you successfully navigated complex relationships or influenced decisions, as this is crucial for the role.
✨Showcase Your Leadership Skills
Be ready to talk about your experience leading teams and managing budgets. Highlight specific campaigns you've led, the challenges you faced, and how you overcame them, as this will illustrate your capability to drive success in a fast-paced environment.