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- Tasks: Lead digital media buying and optimise campaigns across various channels.
- Company: Join a dynamic team focused on performance-driven media strategies.
- Benefits: Gain hands-on experience in a fast-paced environment for 12 months.
- Other info: Opportunity to influence strategy and grow your career in a supportive setting.
- Why this job: Make an impact by driving successful digital campaigns and collaborating with diverse teams.
- Qualifications: Experience in digital media planning, strong analytical skills, and relevant certifications.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Join us as a Digital Media Optimisation Manager. Step into a hands‑on role where you’ll lead end‑to‑end digital media buying across core digital channels, working within a hybrid team to drive performance and impact. You’ll take ownership of campaign build, trafficking, budget deployment, pacing and optimisation, securing delivery against commercial objectives with strong financial and operational control. Act as the central integrator, championing alignment across owned, earned and paid media strategies, and bringing stakeholders together around a cohesive, performance‑driven media approach.
What you’ll do:
- Take ownership of the planning, optimisation, and delivery of digital and social media campaigns, securing alignment with objectives, budget, compliance standards and performance targets across your assigned Franchise.
- Manage timelines, deliverables and stakeholder communications, clearly surfacing spend status and performance to enable rapid, well‑informed decision‑making.
- Oversee cross‑platform digital and social media planning and in‑flight optimisation.
- Coordinate specialist teams and manage financial processes, including purchase order management and accurate reporting.
- Deliver actionable insights through performance tracking and post‑campaign analysis.
- Secure effective budget deployment and bidding strategies across channels, so activity works in sync and can adapt quickly to changing objectives or priorities.
- Track campaign performance in real time, delivering rapid insight and recommending creative and strategic optimisations to drive continuous improvement.
- Produce timely, actionable spend and performance read‑outs focused on key buying levers such as inventory, bids, audiences, creative and frequency, with clear recommended next actions.
The skills you'll need:
- Strong experience in social and digital media planning and optimisation, ideally gained within a complex, matrix organisation.
- An analytical, performance‑driven mindset, using reporting and insight to continuously optimise campaigns and improve outcomes.
- Confidence in coordinating cross‑functional teams and influencing senior stakeholders, using performance analysis and evidence‑led recommendations to shape future strategy.
- Relevant, practitioner‑oriented certifications such as Meta Blueprint, Google Video Ads or LinkedIn Insider.
- Advanced proficiency in Sprinklr or similar social media management platforms.
- A strong understanding of production workflows, creative and media best practices, and the asset requirements needed to deliver high‑performing campaigns.
- Solid financial‑management experience, including purchase‑order processes, reconciliation and budget control.
- Knowledge of relevant policies, regulations and risk management standards.
Digital Media Optimisation Manager (12 months) employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Optimisation Manager (12 months)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital media optimisation. Be ready to discuss how you've tackled challenges and driven performance in previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team and makes it easier for us to track your progress.
We think you need these skills to ace Digital Media Optimisation Manager (12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Digital Media Optimisation Manager role. Highlight your experience in digital media planning and optimisation, and don’t forget to mention any relevant certifications like Meta Blueprint or Google Video Ads.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital media and how your analytical mindset can drive performance. Be sure to connect your past experiences to the responsibilities outlined in the job description.
Showcase Your Achievements: When detailing your previous roles, focus on specific achievements that demonstrate your ability to optimise campaigns and manage budgets effectively. Use metrics where possible to show how you’ve made an impact in your past positions.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at NatWest Group
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends and best practices in digital media optimisation. Familiarise yourself with key platforms like Sprinklr, Google Ads, and social media strategies. Being able to discuss recent campaigns or case studies will show your passion and expertise.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific situations, such as budget management or campaign optimisation. Think of examples from your past experience where you successfully navigated challenges and drove performance. This will demonstrate your analytical mindset and problem-solving skills.
✨Showcase Your Stakeholder Management Skills
Since this role involves coordinating cross-functional teams, be ready to discuss how you've effectively communicated and influenced stakeholders in previous roles. Share specific instances where your insights led to strategic decisions, highlighting your ability to align teams around common goals.
✨Bring Data to the Table
Prepare to talk about how you've used data to drive campaign performance. Have examples ready that showcase your ability to track performance metrics, analyse results, and make data-driven recommendations. This will highlight your analytical skills and commitment to continuous improvement.