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For Companies At a Glance
- Tasks: Lead and optimise high-impact digital and social media campaigns across multiple platforms.
- Company: Join a leading bank with a modern, collaborative marketing team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of digital media while making a real impact in a dynamic environment.
- Qualifications: Expertise in digital media planning, strong analytical skills, and relevant certifications.
- Other info: Great opportunity to mentor junior team members and enhance your career.
The predicted salary is between 36000 - 60000 £ per year.
Join our Marketing team and shape how the bank delivers high-impact digital and social media campaigns at scale. You’ll lead the optimisation, delivery and performance of complex, multi-channel campaigns, working closely with franchise marketing teams and directly with partners like Google and Meta. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media.
What you’ll do
- As our Digital Media Optimisation Lead, you’ll plan, optimise and deliver complex cross-platform digital and social media campaigns.
- Coordinate with our specialist teams and partners as well as platforms and publishers to ensure this activity aligns with our objectives, budget and compliance standards.
- Ensure our campaigns are delivered on time, within budget and aligned with agreed objectives, maintaining strong financial and operational control.
- Track performance closely, turning data into clear insights, and recommend creative and media optimisations to improve outcomes.
- Provide clear, timely updates on spend and performance to support fast and effective decision making.
- Act as the central point of integration across owned, earned and paid media activity, helping teams work together more effectively.
- Support and coach junior team members, sharing expertise and building capability across the team.
The skills you’ll need
- Deep expertise in digital and social media planning and optimisation, across multiple platforms.
- Confidence to work with senior stakeholders and manage complex activity.
- Professional certifications such as Meta Blueprint, Google Video Ads and LinkedIn Insider, with advanced proficiency in the Sprinklr (or similar) social media management platform.
- Strong analytical skills, with experience using data and reporting to drive insight, optimisation and continuous improvement.
- A clear understanding of digital media best practice, including creative requirements, production workflows and performance levers.
- Experience managing budgets and financial processes, including forecasting, purchase orders and reconciliation.
- The ability to coordinate cross-functional teams and communicate clearly with stakeholders at all levels.
Digital Media Optimisation Lead employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Optimisation Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies of your past campaigns. This will help you stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital media optimisation. Be ready to discuss how you've tackled challenges in previous roles and how you can apply that experience here.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Digital Media Optimisation Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Media Optimisation Lead. Highlight your experience with digital and social media campaigns, especially any work with platforms like Google and Meta. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities. Share specific achievements that demonstrate your ability to optimise campaigns and drive results. Numbers and data can really make your application stand out to us!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to the role. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it reaches the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends and best practices in digital media optimisation. Familiarise yourself with platforms like Google and Meta, and be ready to discuss how you've successfully managed campaigns across multiple channels.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to turn data into actionable insights. Bring examples of how you've used analytics to optimise campaigns in the past, and be ready to discuss specific metrics that matter in digital media.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges in campaign management. Think about scenarios where you've had to coordinate with different teams or manage budgets, and prepare clear, concise responses.
✨Highlight Your Coaching Experience
Since this role involves supporting and coaching junior team members, be prepared to share examples of how you've mentored others. Discuss your approach to building capability within a team and how it has led to improved performance.
