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For Companies At a Glance
- Tasks: Lead the creation of innovative digital experiences and optimize customer interactions.
- Company: Join a forward-thinking bank focused on enhancing customer experiences through digital innovation.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Shape the future of banking by leveraging data and technology to improve customer satisfaction.
- Qualifications: Expertise in digital channels, strong leadership skills, and a data-driven mindset required.
- Other info: Opportunity to work with senior stakeholders and influence strategic decisions.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Digital Experience Lead
- If you’re passionate about creating fantastic digital experiences and harnessing innovation to improve our customers\’ banking experience, this could be the ideal role for you.
- You’ll play an important leadership role in collaborating between journey, design, delivery, and technical teams, shaping world-class digital experiences and delivering measurable uplifts in the end-to-end customer experience performance.
- Working in a dynamic environment, you’ll be given a great platform to channel your creativity and deliver a positive digital experience for our customers.
What you\’ll do
Your role as a Digital Experience Lead will see you leading digital experience direction, shaping the future thinking and narrative for our channels. You’ll analyze and use marketing and analytics data to drive and share insight on emerging themes and trends globally, while championing and implementing initiatives that will continually optimize our customer experience proposition and contribute to our overall strategy.
Day-to-day, you’ll be:
- Engaging in the strategic roadmap for the channel and product areas.
- Championing the experience strategy and narrative for digital channels.
- Influencing and negotiating with senior stakeholders and collaborating with teams using research and customer feedback to inform key decisions.
- Leading the creation and optimization of new and innovative experiences, focusing specifically on new and emerging technologies.
- Redefining how we define, measure, and track experience performance.
The skills you\’ll need
To succeed in this role, you’ll need expertise in digital channels and experience. Demonstrating creative and lateral thinking, you’ll have the ability to define or implement strategic direction for future customer experiences. You’ll also have experience of leading, motivating, and coaching teams to improve overall team and individual capability.
We also expect:
- A strong understanding of design and innovation practices and a working knowledge of designing and implementing customer research.
- An analytical and data-driven mindset.
- The ability to shape and deliver innovative ideas through Agile ways of working.
- The ability to build and maintain strong and effective relationships with key stakeholders.
- A strong understanding of budget management, commercial and planning experience.
- Knowledge of the function’s operating model with a broad understanding of the digital business and customer touch points.
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Digital Experience Lead employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Experience Lead
✨Tip Number 1
Familiarize yourself with the latest trends in digital experience and customer journey mapping. This will help you speak confidently about how you can shape the future of our channels during interviews.
✨Tip Number 2
Showcase your ability to analyze marketing and analytics data by preparing examples of how you've used insights to drive improvements in customer experiences in your previous roles.
✨Tip Number 3
Highlight your experience in leading teams and coaching individuals. Be ready to discuss specific instances where your leadership has led to measurable improvements in team performance or customer satisfaction.
✨Tip Number 4
Prepare to discuss your approach to stakeholder management. Think of examples where you've successfully influenced senior stakeholders and collaborated with cross-functional teams to achieve a common goal.
We think you need these skills to ace Digital Experience Lead
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Digital Experience Lead position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experiences that showcase your expertise in digital channels, leadership, and innovation. Use specific examples that demonstrate your ability to improve customer experiences and work with cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for creating fantastic digital experiences. Discuss how your background and skills make you a perfect fit for the role, and mention any specific projects or achievements that relate to the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasize your analytical mindset and experience with data-driven decision-making. Provide examples of how you've used marketing and analytics data to drive insights and improve customer experiences in previous roles.
How to prepare for a job interview at NatWest Group
✨Showcase Your Passion for Digital Experiences
Make sure to express your enthusiasm for creating fantastic digital experiences. Share specific examples of how you've harnessed innovation in previous roles to improve customer experiences, as this aligns perfectly with the company's vision.
✨Demonstrate Analytical Skills
Prepare to discuss how you have used marketing and analytics data in the past to drive insights and inform decisions. Highlight any experience you have with emerging themes and trends, as this will show your ability to stay ahead in a dynamic environment.
✨Emphasize Leadership and Collaboration
Be ready to talk about your experience in leading teams and collaborating with various stakeholders. Provide examples of how you've influenced senior stakeholders and used customer feedback to shape key decisions, showcasing your leadership skills.
✨Discuss Innovative Ideas and Agile Practices
Share your thoughts on innovative ideas you've implemented in previous roles, especially those that involve new technologies. Discuss your familiarity with Agile methodologies and how they can enhance the delivery of digital experiences.
