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For Companies At a Glance
- Tasks: Lead innovative CRM marketing initiatives and drive customer engagement.
- Company: Join a dynamic Payments Marketing team with a collaborative culture.
- Benefits: Gain valuable experience in a fast-paced environment for 12 months.
- Why this job: Make a real impact with your creativity and strategic thinking.
- Qualifications: Experience in CRM, campaign management, and strong communication skills.
- Other info: Opportunity to work with cutting-edge tools like Adobe and Microsoft platforms.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a CRM Marketing Manager
- This is a fantastic opportunity to bring your creativity, strategic thinking, and technical expertise to our dynamic and fast-paced Payments Marketing team
- You’ll lead customer marketing initiatives that support our broader strategy, driving engagement and delivering measurable impact
- If you thrive on innovation, influence, and continuous improvement, this could be your ideal role, joining a collaborative team where your work will be highly visible and varied
- We\’re offering this role for a period of 12 months
What you\\\’ll do
As a CRM Marketing Manager, you’ll be shaping and delivering CRM and Communications strategies to support campaign briefs that align with business priorities. You’ll play a key role in the planning process across the Marketing function and build strong relationships with stakeholders across the business.
We’ll look to you to lead the end-to-end campaign delivery, from brief to execution, as well as developing and executing customer communications strategies that drive engagement and retention. You’ll also be leveraging strategic partnerships to apply best practices in campaign planning and delivery.
Day-to-day, you’ll be:
- Building and optimising email templates across platforms including Adobe Campaign, Microsoft Dynamics 365, Salesforce, AEM, and Microsoft Customer Voice
- Overseeing campaign approvals and distribution
- Collaborating with strategic partners on lead generation and acquisition activities, ensuring alignment with business goals and compliance standards
- Supporting technical troubleshooting and refinement of HTML and CSS-based communications
- Utilising Adobe Analytics and Adobe Experience Platform to inform campaign performance, customer insights, and data-driven decision-making
- Working with Pencil AI to support creative development and enhance campaign effectiveness
The skills you\\\’ll need
We’re looking for a dynamic marketer with a proven track record in CRM, communications and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.
Along with strong stakeholder management and collaboration skills, you’ll need clear and confident communication skills. Ideally, you’ll also have experience of using Pencil AI for creative development, as well as hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice, but this isn’t essential.
Additionally, you’ll need:
- Excellent attention to detail and project management capabilities
- The ability to influence and build networks across teams
- Proficiency in building and troubleshooting HTML or CSS email templates
- Experience of using Jira for work management and collaboration
- Familiarity with Adobe Analytics and Adobe Experience Platform
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CRM Marketing Manager (12 months) employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (12 months)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and marketing strategies. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and makes it easier for us to find you.
We think you need these skills to ace CRM Marketing Manager (12 months)
Some tips for your application 🫡
Show Your Creativity: As a CRM Marketing Manager, creativity is key! Make sure your application reflects your innovative ideas and strategic thinking. Use examples from your past experiences to showcase how you've driven engagement and delivered measurable impact.
Tailor Your Application: Don’t just send a generic CV and cover letter. Tailor your application to highlight your skills in CRM and campaign management. Mention specific tools like Adobe Campaign or Salesforce that you’ve used, as this will show us you’re the right fit for our dynamic team.
Be Clear and Confident: Communication is crucial in this role, so make sure your application is clear and confident. Avoid jargon and keep it straightforward. We want to see your personality shine through while still being professional!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our collaborative team!
How to prepare for a job interview at NatWest Group
✨Know Your Tools
Familiarise yourself with the platforms mentioned in the job description, like Adobe Campaign and Microsoft Dynamics 365. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of past campaigns you've led or contributed to, especially those that drove engagement and retention. Highlight your creative process and how you used data to inform your decisions.
✨Master Stakeholder Management
Think about how you've built relationships in previous roles. Be ready to share specific instances where your collaboration skills made a difference in campaign success or stakeholder satisfaction.
✨Be Data-Driven
Brush up on your knowledge of Adobe Analytics and how it can inform campaign performance. Be prepared to discuss how you've used data insights to refine strategies and improve outcomes in your previous roles.
