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For Companies At a Glance
- Tasks: Lead creative CRM marketing initiatives and drive customer engagement.
- Company: Join a dynamic Payments Marketing team focused on innovation.
- Benefits: Gain valuable experience in a fast-paced environment with potential for growth.
- Why this job: Make a real impact with your creativity and strategic thinking.
- Qualifications: Experience in CRM, campaign management, and strong communication skills.
- Other info: Collaborative culture with opportunities to work with cutting-edge tools.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a CRM Marketing Manager
- This is a fantastic opportunity to bring your creativity, strategic thinking, and technical expertise to our dynamic and fast-paced Payments Marketing team
- You’ll lead customer marketing initiatives that support our broader strategy, driving engagement and delivering measurable impact
- If you thrive on innovation, influence, and continuous improvement, this could be your ideal role, joining a collaborative team where your work will be highly visible and varied
- We\’re offering this role for a period of 12 months
What you\’ll do
As a CRM Marketing Manager, you’ll be shaping and delivering CRM and Communications strategies to support campaign briefs that align with business priorities. You’ll play a key role in the planning process across the Marketing function and build strong relationships with stakeholders across the business.
We’ll look to you to lead the end-to-end campaign delivery, from brief to execution, as well as developing and executing customer communications strategies that drive engagement and retention. You’ll also be leveraging strategic partnerships to apply best practices in campaign planning and delivery.
Day-to-day, you’ll be:
- Building and optimising email templates across platforms including Adobe Campaign, Microsoft Dynamics 365, Salesforce, AEM, and Microsoft Customer Voice
- Overseeing campaign approvals and distribution
- Collaborating with strategic partners on lead generation and acquisition activities, ensuring alignment with business goals and compliance standards
- Supporting technical troubleshooting and refinement of HTML and CSS-based communications
- Utilising Adobe Analytics and Adobe Experience Platform to inform campaign performance, customer insights, and data-driven decision-making
- Working with Pencil AI to support creative development and enhance campaign effectiveness
The skills you\’ll need
We’re looking for a dynamic marketer with a proven track record in CRM, communications and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.
Along with strong stakeholder management and collaboration skills, you’ll need clear and confident communication skills. Ideally, you’ll also have experience of using Pencil AI for creative development, as well as hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice, but this isn’t essential.
Additionally, you’ll need:
- Excellent attention to detail and project management capabilities
- The ability to influence and build networks across teams
- Proficiency in building and troubleshooting HTML or CSS email templates
- Experience of using Jira for work management and collaboration
- Familiarity with Adobe Analytics and Adobe Experience Platform
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CRM Marketing Manager (12 months) employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (12 months)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and marketing strategies. This gives you a chance to demonstrate your creativity and technical expertise beyond just a CV.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to CRM and campaign management. Think about how you can highlight your experience with tools like Adobe Campaign and Salesforce during the conversation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM Marketing Manager (12 months)
Some tips for your application 🫡
Show Your Creativity: When applying for the CRM Marketing Manager role, let your creativity shine through in your application. Use engaging language and examples that showcase your innovative ideas and strategic thinking, as these are key aspects of the role.
Tailor Your Application: Make sure to tailor your CV and cover letter to highlight your experience with CRM and campaign management. Mention specific tools like Adobe Campaign or Salesforce that you've used, as this will show us you have the technical expertise we're looking for.
Highlight Collaboration Skills: Since this role involves working closely with various stakeholders, emphasise your collaboration skills in your application. Share examples of how you've successfully built relationships and influenced teams in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. This ensures your application gets to us quickly and efficiently, plus it shows you're keen on joining our dynamic team at StudySmarter!
How to prepare for a job interview at NatWest Group
✨Know Your Tools
Familiarise yourself with the platforms mentioned in the job description, like Adobe Campaign and Microsoft Dynamics 365. Being able to discuss your experience with these tools will show that you're ready to hit the ground running.
✨Showcase Your Creativity
Prepare examples of past campaigns you've managed, focusing on how you brought fresh ideas to the table. Highlight any innovative strategies you implemented that led to increased engagement or retention.
✨Master Stakeholder Management
Think about times when you've successfully collaborated with different teams. Be ready to share specific examples that demonstrate your ability to build relationships and influence others, as this role requires strong stakeholder management skills.
✨Data-Driven Decision Making
Brush up on how you've used analytics tools like Adobe Analytics to inform your marketing strategies. Be prepared to discuss how data has shaped your decisions in previous roles, as this will be crucial for driving measurable impact in the new position.
