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For Companies At a Glance
- Tasks: Lead customer marketing initiatives and deliver CRM strategies to drive engagement.
- Company: Join a dynamic Payments Marketing team focused on creativity and strategic impact.
- Benefits: Enjoy a 12-month contract with opportunities for remote work and professional growth.
- Why this job: Be part of a fast-paced environment where your ideas can make a real difference.
- Qualifications: Strong attention to detail, project management skills, and experience with HTML/CSS are essential.
- Other info: Experience with Adobe tools and Pencil AI is a plus, but not mandatory.
The predicted salary is between 36000 - 60000 £ per year.
Overview
This is a fantastic opportunity to bring your creativity, strategic thinking, and technical expertise to our dynamic and fast-paced Payments Marketing team.
You\’ll lead customer marketing initiatives that support our broader strategy, driving engagement and delivering measurable impact. We’re offering this role for a period of 12 months.
What you\’ll do
As a CRM Marketing Manager, you\’ll be shaping and delivering CRM and Communications strategies to support campaign briefs that align with business priorities. You\’ll play a key role in the planning process across the Marketing function and build strong relationships with stakeholders across the business. We’ll look to you to lead the end-to-end campaign delivery, from brief to execution, as well as developing and executing customer communications strategies that drive engagement and retention. You\’ll also be leveraging strategic partnerships to apply best practices in campaign planning and delivery.
- Building and optimising email templates across platforms including Adobe Campaign, Microsoft Dynamics 365, Salesforce, AEM, and Microsoft Customer Voice
- Overseeing campaign approvals and distribution
- Collaborating with strategic partners on lead generation and acquisition activities, ensuring alignment with business goals and compliance standards
- Supporting technical troubleshooting and refinement of HTML and CSS-based communications
- Utilising Adobe Analytics and Adobe Experience Platform to inform campaign performance, customer insights, and data-driven decision-making
- Working with Pencil AI to support creative development and enhance campaign effectiveness
We’re looking for a dynamic marketer with a proven track record in CRM, communications and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing. Along with strong stakeholder management and collaboration skills, you’ll need clear and confident communication skills. Ideally, you’ll also have experience of using Pencil AI for creative development, as well as hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice, but this isn’t essential.
Qualifications
- Excellent attention to detail and project management capabilities
- The ability to influence and build networks across teams
- Proficiency in building and troubleshooting HTML or CSS email templates
- Experience of using Jira for work management and collaboration
- Familiarity with Adobe Analytics and Adobe Experience Platform
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CRM Marketing Manager (12 months) employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (12 months)
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, especially Adobe Campaign and Microsoft Dynamics 365. Having hands-on experience or even a basic understanding of these platforms can set you apart during discussions.
✨Tip Number 2
Network with professionals in the CRM marketing field, particularly those who have experience with campaign management. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Showcase your strategic thinking by preparing examples of past campaigns you've managed. Be ready to discuss how you measured their success and what you learned from them, as this will demonstrate your ability to drive engagement.
✨Tip Number 4
Stay updated on the latest trends in CRM and customer communications. Being able to discuss recent developments or innovative strategies during your conversations can highlight your passion and commitment to the role.
We think you need these skills to ace CRM Marketing Manager (12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, communications, and campaign management. Use specific examples that demonstrate your strategic thinking and creativity in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-centric marketing and how your skills align with the job requirements. Mention any experience with tools like Adobe Campaign or Microsoft Dynamics 365, even if it's not extensive.
Showcase Your Technical Skills: If you have experience with HTML, CSS, or tools like Adobe Analytics, make sure to include this in your application. Highlight any projects where you've used these skills to drive campaign success.
Demonstrate Stakeholder Management: Provide examples of how you've built strong relationships with stakeholders in past roles. This could be through collaboration on campaigns or influencing project outcomes, showcasing your communication skills.
How to prepare for a job interview at NatWest Group
✨Showcase Your Creativity
As a CRM Marketing Manager, creativity is key. Prepare examples of past campaigns where your innovative ideas led to successful outcomes. Be ready to discuss how you can bring fresh concepts to the team.
✨Demonstrate Technical Proficiency
Familiarity with tools like Adobe Campaign and Microsoft Dynamics 365 is crucial. Brush up on your technical skills and be prepared to discuss your experience with these platforms, especially in relation to email template building and troubleshooting.
✨Highlight Stakeholder Management Skills
Strong collaboration is essential for this role. Think of instances where you've successfully built relationships across teams or influenced stakeholders. Be ready to share these experiences during the interview.
✨Prepare for Data-Driven Discussions
Understanding campaign performance through analytics is vital. Familiarise yourself with Adobe Analytics and be prepared to discuss how you've used data to inform marketing strategies and improve customer engagement.
