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For Companies At a Glance
- Tasks: Lead customer marketing initiatives and deliver CRM strategies to drive engagement.
- Company: Join a dynamic Payments Marketing team focused on innovation and collaboration.
- Benefits: Enjoy a 12-month contract with opportunities for creativity and professional growth.
- Why this job: Make a measurable impact in a fast-paced environment while working with cutting-edge tools.
- Qualifications: Proven experience in CRM, campaign management, and strong communication skills required.
- Other info: Experience with Adobe Campaign and Microsoft Dynamics is a plus, but not essential.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a CRM Marketing Manager
- This is a fantastic opportunity to bring your creativity, strategic thinking, and technical expertise to our dynamic and fast-paced Payments Marketing team
- You’ll lead customer marketing initiatives that support our broader strategy, driving engagement and delivering measurable impact
- If you thrive on innovation, influence, and continuous improvement, this could be your ideal role, joining a collaborative team where your work will be highly visible and varied
- We\’re offering this role for a period of 12 months
What you\’ll do
As a CRM Marketing Manager, you’ll be shaping and delivering CRM and Communications strategies to support campaign briefs that align with business priorities. You’ll play a key role in the planning process across the Marketing function and build strong relationships with stakeholders across the business.
We’ll look to you to lead the end-to-end campaign delivery, from brief to execution, as well as developing and executing customer communications strategies that drive engagement and retention. You’ll also be leveraging strategic partnerships to apply best practices in campaign planning and delivery.
Day-to-day, you’ll be:
- Building and optimising email templates across platforms including Adobe Campaign, Microsoft Dynamics 365, Salesforce, AEM, and Microsoft Customer Voice
- Overseeing campaign approvals and distribution
- Collaborating with strategic partners on lead generation and acquisition activities, ensuring alignment with business goals and compliance standards
- Supporting technical troubleshooting and refinement of HTML and CSS-based communications
- Utilising Adobe Analytics and Adobe Experience Platform to inform campaign performance, customer insights, and data-driven decision-making
- Working with Pencil AI to support creative development and enhance campaign effectiveness
The skills you\’ll need
We’re looking for a dynamic marketer with a proven track record in CRM, communications and campaign management. You’ll bring fresh ideas, a strategic mindset, and a passion for delivering customer-centric marketing.
Along with strong stakeholder management and collaboration skills, you’ll need clear and confident communication skills. Ideally, you’ll also have experience of using Pencil AI for creative development, as well as hands-on experience with Adobe Campaign, Microsoft Dynamics 365, Stensul, AEM, Salesforce, and Microsoft Customer Voice, but this isn’t essential.
Additionally, you’ll need:
- Excellent attention to detail and project management capabilities
- The ability to influence and build networks across teams
- Proficiency in building and troubleshooting HTML or CSS email templates
- Experience of using Jira for work management and collaboration
- Familiarity with Adobe Analytics and Adobe Experience Platform
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CRM Marketing Manager (12 months) employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager (12 months)
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, such as Adobe Campaign and Microsoft Dynamics 365. Having a solid understanding of these platforms will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Network with professionals in the CRM marketing field, especially those who have experience with the tools and strategies outlined in the role. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Showcase your ability to drive engagement and retention through past campaigns. Prepare specific examples of how your strategic thinking and creativity led to measurable results in previous roles, as this will resonate well with the hiring team.
✨Tip Number 4
Stay updated on the latest trends in CRM marketing and customer communications. Being knowledgeable about current best practices and innovations will not only prepare you for interviews but also show your enthusiasm for the role and the industry.
We think you need these skills to ace CRM Marketing Manager (12 months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, communications, and campaign management. Use specific examples that demonstrate your strategic thinking and creativity in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric marketing. Mention how your skills align with the job description, particularly your experience with tools like Adobe Campaign and Microsoft Dynamics 365.
Showcase Your Technical Skills: In your application, emphasise your proficiency in HTML and CSS, as well as any experience with Adobe Analytics and Adobe Experience Platform. Providing examples of past projects can strengthen your application.
Highlight Stakeholder Management: Demonstrate your ability to build relationships across teams. Include examples of how you've successfully collaborated with stakeholders in previous roles to achieve marketing goals.
How to prepare for a job interview at NatWest Group
✨Showcase Your Technical Skills
Make sure to highlight your experience with CRM tools like Adobe Campaign, Microsoft Dynamics 365, and Salesforce. Be prepared to discuss specific campaigns you've managed using these platforms and how you optimised them for better engagement.
✨Demonstrate Strategic Thinking
Prepare examples of how you've developed and executed customer communications strategies in the past. Discuss how your strategic mindset has led to measurable impacts on engagement and retention in previous roles.
✨Emphasise Collaboration and Stakeholder Management
Since this role involves building strong relationships across teams, be ready to share experiences where you've successfully collaborated with stakeholders. Highlight your communication skills and how you've influenced others to achieve common goals.
✨Be Ready for Technical Questions
Expect questions about HTML and CSS, especially regarding troubleshooting email templates. Brush up on your technical knowledge and be prepared to discuss any challenges you've faced and how you resolved them.
