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- Tasks: Manage and track digital PR campaigns while collaborating with experts and stakeholders.
- Company: Join NatWest, a leading bank focused on innovation and consumer engagement.
- Benefits: Enjoy hybrid working, exposure to exciting projects, and opportunities for professional growth.
- Why this job: Be part of a fast-paced team making a real impact in digital PR and consumer affairs.
- Qualifications: Strong writing skills, media contacts, and experience in PR for SEO campaigns required.
- Other info: Stay ahead of consumer trends and work in a dynamic environment.
The predicted salary is between 28800 - 48000 £ per year.
Join us as a Consumer Affairs – Digital PR Manager. We’ll look to you to build our capabilities and accelerate our outreach in digital PR, an emerging and increasingly important discipline within Corporate Affairs.
As a Digital PR Manager, you’ll be working with the Consumer Affairs Lead to co-create, manage and track all digital PR campaigns. You’ll be joining an exciting and fast-paced area of the bank, where you can expect great exposure while making sure digital PR is a visible part of our reporting as we build our capability.
What you'll do:
- Working closely with digital PR experts in our integrated marketing agency, you’ll help to devise and deliver earned media campaigns that amplify key pillars of our marketing strategy and support implementation through national, personal finance and consumer lifestyle media channels.
- You’ll be supporting the Consumer Affairs Lead to define and deliver our annual digital PR KPIs, as well as providing hands-on media relations support for digital PR campaigns, leveraging the media contacts you own to deliver high quality earned media coverage for the brand.
- Acting as a partner to the SEO agency within the integrated marketing agency, helping them to extend their campaigns into national, personal finance and consumer lifestyle media and managing any reputational risks.
- Coordinating the digital PR outreach on earned media campaigns by working with our integrated marketing agency to support and shape ideation, review media materials, sell in stories to the media, and report media coverage.
- Building a network of internal stakeholders at NatWest to help identify newsworthy content for the media and coordinate approvals – working closely with franchise media team.
- Developing and maintaining your own network of media contacts, so that you can add value to the integrated marketing agency’s outreach and deliver better outcomes for the brand.
- Sharing success by contributing to the regular reporting rhythms for both Corporate Affairs and Marketing to make sure we track progress for a new discipline.
- Staying on top of emerging consumer trends through your media relationships and social listening.
The skills you'll need:
- A keen interest in consumer trends and using new technologies to support acquisition through digital PR at the top of the funnel.
- A demonstrable understanding of how PR drives SEO, with experience of executing PR for SEO campaigns for a digital-first business in-house or at an agency.
- Excellent writing skills and the ability to turn data into media-friendly insights.
- Strong national, personal finance and consumer lifestyle media contacts.
- Some experience of using domain analysis tools for reporting.
- A collaborative approach to facilitate working in a complex organisation with multiple stakeholders and agencies.
- To be detail oriented and highly organised, with the ability to manage deadlines in a fast-paced and changeable environment.
Hours: 35
Job Posting Closing Date: 02/07/2025
Ways of Working: Hybrid
Consumer Affairs – Digital PR Manager employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Affairs – Digital PR Manager
✨Tip Number 1
Network with professionals in the digital PR and consumer affairs sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and mentors who can provide insights and possibly refer you to opportunities at StudySmarter.
✨Tip Number 2
Stay updated on the latest trends in digital PR and consumer behaviour. Follow relevant blogs, podcasts, and social media channels to gather knowledge that you can discuss during interviews, showcasing your passion and expertise in the field.
✨Tip Number 3
Develop a portfolio of your previous PR campaigns, especially those that demonstrate your ability to drive SEO results. Be ready to present case studies that highlight your strategic thinking and successful outcomes in similar roles.
✨Tip Number 4
Familiarise yourself with the key players in the media landscape related to personal finance and consumer lifestyle. Building relationships with these contacts can give you an edge in securing media coverage for your campaigns once you land the job.
We think you need these skills to ace Consumer Affairs – Digital PR Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital PR and consumer affairs. Emphasise your writing skills and any previous campaigns you've worked on that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for consumer trends and digital PR. Mention specific examples of how you've successfully executed PR campaigns and how they drove SEO results.
Showcase Media Contacts: Highlight your existing media contacts in national, personal finance, and consumer lifestyle sectors. This will demonstrate your ability to leverage relationships for effective outreach.
Demonstrate Understanding of KPIs: Discuss your experience with defining and tracking KPIs in previous roles. Show how you can contribute to the annual digital PR KPIs mentioned in the job description.
How to prepare for a job interview at NatWest Group
✨Showcase Your Digital PR Knowledge
Make sure to brush up on the latest trends in digital PR and how they relate to consumer affairs. Be prepared to discuss specific campaigns you've worked on and how they achieved their goals, especially in relation to SEO.
✨Highlight Your Media Contacts
Since this role requires strong media relationships, be ready to talk about your existing contacts in national, personal finance, and consumer lifestyle media. Share examples of how these connections have helped you secure coverage in the past.
✨Demonstrate Your Collaborative Skills
This position involves working with various stakeholders and agencies. Prepare examples that showcase your ability to collaborate effectively, manage multiple projects, and navigate complex organisational structures.
✨Prepare for Data-Driven Discussions
As the role involves turning data into media-friendly insights, be ready to discuss how you've used data analysis tools in previous roles. Highlight any experience you have with reporting and how it has influenced your PR strategies.
