Head of Content Marketing & Distribution in City of Westminster

Join us as our Head of Content Marketing & Distribution. Build capability to create and deliver the plan for all thought leadership activity for relevant segments across multiple brands.

Day-to-day, you’ll lead the content production for our Private Banking and Wealth Management businesses, supporting the strategy and commercial objectives alongside brand objectives. This is an opportunity to make an important impact through your work and establish yourself as a key senior leader in our Marketing business.

What you'll do

As Head of Content Marketing & Distribution, we’ll look to you to lead a team to deliver compelling stories and campaigns that bring to life our products and services, in a way which evidences and underpins our strategy. You’ll develop the strategy and plan for content and thought leadership for our Private Bank and Wealth Management (PBWM) franchise clients. The strategy will engage our clients with timely and topical content that helps establish Coutts as a knowledge partner and trusted source for market information, critical thinking and topics of interest to Ultra High Net Worth Individuals (UHNWI), their families and businesses.

Your top priorities will include:

• Interpreting the marketing strategy into a 12 month plan of features, stories, articles and profiles to raise awareness of business leaders, front-office specialists and relationship managers and the broader capabilities of Coutts & Co.
• Elevating our thought leadership profile on the franchises’ products and services by proposing new projects aligned to the overall PBWM business strategy.
• Writing, production, publishing, distribution and analysis of our marketing content using multi-format formats including digital, social media, colleague-powered syndication tools, subscription services, white papers and articles delivered through a multi-channel approach.
• Experimenting with story types and topics, developing best practices, and creating playbooks and toolkits to make our global work more engaging, consistent and efficient.
• Providing advice and insight to business stakeholders on content and thought leadership strategy, including annual business planning and marketing campaigns.

The skills you'll need

To be successful in this role, you’ll have extensive knowledge and experience of marketing strategies and leadership, including a comprehensive understanding of private banking and wealth management including investments and asset management. You’ll have proven professional experience with a strong financial background grounded in investments, economics and the wealth industry. Experience in media, digital format and thought leadership management would be helpful in this role.

You’ll have a proven ability to build relationships and work collaboratively on complex marketing initiatives that add value and support business priorities alongside a high level of drive and a personal commitment to success. Furthermore, you’ll need:

• Excellent communication and content writing skills.
• Experience in utilising insight and market trends to drive strategy and identifying topics of interest to UHNW clients.
• Experience in marketing across multiple platforms, channels and content formats.
• Demonstrated expertise and experience in data analysis and performance measurement of media or content.
• Strong marketing, communications, and project management experience.
• Great networking and influencing skills.
• Budget management experience.
• Experience in leading and managing direct reports.