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- Tasks: Lead content creation for impactful marketing campaigns and engage with key stakeholders.
- Company: Dynamic wealth management firm focused on high net worth clients.
- Benefits: Competitive salary, professional development, and networking opportunities.
- Why this job: Shape strategies and make a real impact in the wealth management sector.
- Qualifications: Experience in communications, strategic thinking, and stakeholder management skills.
- Other info: Collaborative environment with opportunities for career advancement.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Content Manager, Franchises. We’ll look to you to lead on the creation and implementation of content that is engaging and relevant to support delivery of commercially successful marketing campaigns. You’ll be identifying segments and channels to maximise engagement, primarily with existing clients and with external prospects. You’ll lead on service communications as and when required. This is also an opportunity to play a key role in engaging and influencing key stakeholders, giving you the chance to build a credible professional network.
What you’ll do: As a Content Manager, you’ll be formulating communications and collateral for investment campaigns to amplify our capability as the wealth manager of choice for high net worth and ultra high net worth private clients. You’ll also be:
- Contributing to the shape of the strategy for the Private Banking & Wealth Management (PB&WM) franchises, working closely with the Content Lead, and producing content for key campaigns deployed through owned channels.
- Developing the positioning of campaign collateral for PB&WM for key segments, fully leveraging owned media channels to maximise engagement, aligning with growth aspirations.
- Establishing strong relationships and high levels of collaboration across the business to make sure collateral for campaigns are positioned and designed to achieve maximum impact with clients and prospects.
- Making sure external campaign communications adhere to our standards.
The skills you’ll need: We’re looking for a strategic thinker with the ability to evaluate the marketplace to develop unique positioning, brand building and creativity. You’ll need proven experience in a communications environment, along with an understanding of using data in a marketing capacity. You’ll also demonstrate:
- Strong stakeholder management skills developed through experience of managing complex relationship networks.
- A strong understanding of the regulatory environment governing wealth management communications.
- The ability to monitor, track, and analyse performance, making necessary optimisation to more effectively and efficiently deliver objectives and desired results.
Content Manager, Franchises in City of Westminster employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Manager, Franchises in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best content work. This gives potential employers a taste of what you can do beyond the application.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Be ready to discuss how your experience aligns with their goals, especially in wealth management and client engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Content Manager, Franchises in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Manager role. Highlight your experience in creating engaging content and managing stakeholder relationships, as these are key aspects of the job.
Showcase Your Creativity: We want to see your creative side! Include examples of past campaigns or projects where you’ve developed unique content strategies. This will help us understand how you think outside the box.
Highlight Data-Driven Decisions: Since data is crucial in marketing, share instances where you've used data to inform your content strategy. This shows us you can evaluate performance and optimise effectively.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at NatWest Group
✨Know Your Content Inside Out
As a Content Manager, you'll need to demonstrate your understanding of engaging content creation. Familiarise yourself with the company's previous campaigns and be ready to discuss how you can enhance their strategies. Bring examples of your past work that align with their goals.
✨Showcase Your Stakeholder Management Skills
Since strong stakeholder management is key for this role, prepare to share specific instances where you've successfully navigated complex relationships. Think about how you can illustrate your ability to collaborate across teams and influence decision-making.
✨Be Data-Driven
Highlight your experience in using data to inform marketing strategies. Be prepared to discuss how you've tracked and analysed performance metrics in previous roles, and how you can apply those insights to optimise future campaigns for maximum engagement.
✨Understand the Regulatory Landscape
Given the importance of compliance in wealth management communications, brush up on relevant regulations. Be ready to discuss how you ensure that your content adheres to these standards while still being engaging and effective.
