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- Tasks: Lead SEO initiatives to optimise our Retail site for search engines and generative AI platforms.
- Company: Join a fast-paced, customer-focused team at a leading bank.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact on customer experiences with innovative SEO strategies.
- Qualifications: Proven technical SEO expertise and strong analytical skills required.
- Other info: Collaborative environment with a focus on Agile methodologies and creative problem-solving.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Technical SEO/GEO (Generative Engine Optimisation) Manager. If you’re passionate about delivering an outstanding customer experience and want to develop your creative and technical capabilities, we’d like to hear from you.
We’ll look to you to manage the design and delivery of the bank of the future by delivering increased customer value and effortless customer experiences through various channels, propositions, products and services. You’ll be joining a fast-paced and customer-focused team that champions Agile methodologies, innovative thinking, and new and creative ways of working.
What you’ll do:
- You will lead initiatives that ensure our Retail site is optimised for both traditional search engines and emerging generative AI platforms.
- This role combines deep technical SEO expertise with forward-thinking strategies for GEO ensuring our content and products remain discoverable in an evolving search landscape.
- Your role will also involve conducting regular technical site audits to identify and resolve crawl, indexation, and performance issues.
- Monitoring crawl reporting to analyse data, address anomalies, and use server logs to uncover crawl behaviour insights and GEO opportunities.
- Supporting GEO strategy development by collaborating with the team lead to design and implement approaches that enhance discoverability in generative AI search experiences.
- Driving GEO experimentation by identifying opportunities and forming hypotheses for tests that improve AI driven visibility.
- Consulting on releases by partnering with the platform team to ensure technical SEO and GEO best practices are embedded ahead of deployment.
- Managing the redirect console to maintain accurate redirect handling and preserve link equity and user experience.
- Proactively identify technical enhancements and growth opportunities across Retail pages.
The skills you’ll need:
- You’ll have proven technical SEO expertise, capable of conducting detailed site audits, diagnosing issues, and driving meaningful optimisation.
- You’ll bring strong analytical skills, with the ability to interpret complex datasets and translate insights into clear, actionable recommendations that improve site performance.
- Familiarity with leading SEO tools such as Screaming Frog, SemRush, Google Search Console and Bing Webmaster Tools is essential, along with a solid understanding of how core web technologies — including HTML, CSS and JavaScript — influence SEO and GEO performance.
- You’ll also have a strong grasp of technical SEO best practices, from redirect management and canonicalisation to crawl budget optimisation and server-side considerations.
- Experience in log file analysis is highly desirable, enabling you to identify crawling behaviour and uncover opportunities for enhancement.
- Collaboration is key in this role, so you should feel confident working cross-functionally with product, development and content teams to deliver cohesive, high-impact SEO solutions.
We’ll also be looking for:
- Knowledge of Adobe, SEO, digital marketing, analytics and experience management.
- A talented communicator who can influence, inspire and engage customers and colleagues.
- The ability to implement strategic direction for future customer experiences.
- A proven ability to adapt to quickly changing environments, learn at pace, and encourage others to do the same.
Technical SEO/GEO (Generative Engine Optimisation) Manager in City of London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical SEO/GEO (Generative Engine Optimisation) Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your SEO projects and results. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to technical SEO and GEO. We want you to feel confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Technical SEO/GEO (Generative Engine Optimisation) Manager in City of London
Some tips for your application 🫡
Show Off Your SEO Skills: Make sure to highlight your technical SEO expertise in your application. We want to see how you've tackled site audits, resolved issues, and driven optimisation in the past. Use specific examples to demonstrate your skills!
Be Data-Driven: We love numbers! When you describe your experience, include metrics and data that showcase your impact. Whether it’s improved site performance or increased visibility, let us know how you’ve made a difference with your analytical skills.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to our job description. Mention how your experience aligns with our focus on customer experience and innovative thinking. We appreciate a personal touch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Tools Inside Out
Make sure you’re well-versed in the SEO tools mentioned in the job description, like Screaming Frog and Google Search Console. Be ready to discuss how you've used these tools in past roles to drive optimisation and improve site performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to interpret complex datasets. Bring examples of how you've translated data insights into actionable recommendations that led to measurable improvements in SEO or GEO performance.
✨Understand Technical SEO Best Practices
Brush up on key technical SEO concepts such as redirect management and crawl budget optimisation. Be prepared to discuss how you’ve applied these practices in previous projects and how they can benefit the company’s goals.
✨Emphasise Collaboration and Communication
Since this role involves working cross-functionally, think of examples where you successfully collaborated with product, development, or content teams. Highlight your communication skills and how you’ve influenced others to achieve common goals.
