Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the development of Search and Generative Engine Optimisation strategies for impactful marketing.
- Company: Join a forward-thinking bank with a dynamic marketing team.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape the future of AI-powered search and make a real difference in marketing.
- Qualifications: Strong SEO knowledge, analytics proficiency, and leadership skills required.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Become an integral part of our Marketing team, where you'll shape how the bank delivers best-in-class visibility across Search and AI models. You'll lead the development of our Search and Generative Engine Optimisation strategy, connecting content, technology and performance to deliver measurable outcomes. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping our approach to marketing within AI-powered search.
As our Search and GEO Lead, you'll make a visible impact as you manage the creation and delivery of our strategy. As part of this, you'll make sure that search, content optimisation and user experience are working together to support the bank's wider business goals. You'll set the direction for how we design and produce content that performs well in Large Language Models and other AI-driven environments. By managing and mentoring team members, you'll help to build a culture of collaboration, innovation and continuous improvement.
You’ll also:
- Oversee technical SEO, content optimisation and user experience improvements across NatWest domains
- Partner with website, content, compliance, legal, brand, creative, paid media, social and digital PR teams to amplify organic reach
- Monitor organic performance and translate data into clear insights and actionable recommendations
- Evolve reporting frameworks and dashboards to improve visibility of organic performance and impact
The skills you'll need:
- A strong understanding of both traditional SEO and the emerging discipline of Generative Engine Optimisation
- Proficiency using analytics tools (Google Analytics, Adobe Analytics) to evaluate performance and inform decision-making
- A clear understanding of the UK search market, as well as regulatory and accessibility requirements
- The ability to lead multiple initiatives, manage complexity and work collaboratively across large, matrixed teams
- Experience of coaching and developing others, helping teams grow their skills and impact
Search and GEO Lead in City of London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search and GEO Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in SEO and content optimisation. This is your chance to demonstrate how you can make a visible impact in the role.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how your experience aligns with their goals, especially in AI-powered search and Generative Engine Optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Search and GEO Lead in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Search and GEO Lead role. Highlight your expertise in SEO and Generative Engine Optimisation, as well as any relevant analytics tools you've used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit for our Marketing team. Don't forget to mention your experience in leading teams and driving collaboration.
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Share specific examples of how you've improved search performance or user experience, and how those efforts contributed to broader business goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your SEO Inside Out
Make sure you brush up on both traditional SEO and Generative Engine Optimisation. Be ready to discuss how these strategies can be applied in a banking context, and think of examples where you've successfully implemented them.
✨Familiarise Yourself with Analytics Tools
Since proficiency in tools like Google Analytics and Adobe Analytics is key, ensure you can talk about how you've used these tools to evaluate performance. Prepare to share specific insights you've gained from data analysis and how they informed your decisions.
✨Understand the UK Search Market
Dive deep into the specifics of the UK search market, including regulatory and accessibility requirements. Being able to demonstrate your knowledge here will show that you're not just technically savvy but also aware of the broader context in which the bank operates.
✨Showcase Your Leadership Skills
As this role involves managing and mentoring team members, be prepared to discuss your experience in coaching others. Share examples of how you've helped teams grow their skills and fostered a culture of collaboration and innovation.
