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- Tasks: Lead our brand media strategy and drive impactful decisions for commercial growth.
- Company: Join a dynamic marketing team at a forward-thinking company.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Shape the future of media and make a real impact on brand visibility.
- Qualifications: Experience in media leadership and a strong understanding of the media landscape.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 48000 - 72000 £ per year.
Join our expert marketing team to set and own our multi-year brand media vision, shaping channel strategy to drive measurable commercial growth across paid, owned and earned media.
Responsibilities
- You will be the brand's key subject matter expert on Media, orchestrating senior stakeholders, challenging agency partners, and governing significant media investment with rigorous commercial discipline, transparency and measurement-led decision-making.
- You will champion modern, future-focused media best practice, embedding test-and-learn, innovation and continuous improvement to keep the brand culturally relevant, effective and impactful at scale.
- As our Media Lead, you will guide big, long-term decisions about where and how we invest in media, making sure every choice is grounded in insight and drives real impact.
- You will bring clarity to complexity, inspire confidence with senior leaders, and help the organisation see media not just as spend, but as a powerful engine for brand growth.
- This critical role is about shaping how our brands show up in the world. You will own and execute the media strategy, principles and plans that influence our brands and customer franchises.
- You will expertly manage senior stakeholders around clear priorities, owning significant media budget and driving data-led media decision making at every level.
What you’ll do
- Lead the creation and syndication of our multi-year omni-channel brand media strategy, embedding audience, performance and industry data as core inputs for planning and optimisation.
- Manage and evolve our media agency relationship to drive effectiveness, innovation and a strong performance culture.
- Lead governance, approvals and assurance across all brand media activity, and build in-house capability for media innovation, experimentation and measurement.
- Orchestrate enterprise-wide media planning processes, embedding customer insight and performance data to drive business outcomes, and own and nurture direct relationships with media owners, activation partners and industry leaders.
Qualifications
The skills you’ll need:
- Significant media leadership experience (from either a brand or agency background).
- A rich understanding of the modern media landscape and how to improve media measurement.
- Expertise in using data for storytelling and natural collaboration skills.
- Ability to work with a wide range of stakeholders, building alignment through clear, outcome-focused recommendations.
- Capability to manage complexity across brands, channels and stakeholders, bringing valuable external insight into our daily work.
- Extensive understanding of media planning and buying across the full marketing funnel, as well as long and short-term measurement.
- Demonstrable experience of setting and evolving long term media strategies to drive challenging commercial outcomes.
- Advanced commercial acumen and detailed understanding of key tools such as Marketing Mix Modelling and Brand Health tracking.
- Proven experience of managing significant budgets, and making prioritisation decisions across multiple brands or customer segments.
- Experience of leading, motivating and upskilling teams, as well as creating a culture of innovation and continuous improvement.
Media Lead in City of London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Lead in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Media Lead role.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your media strategies and successes. This will help you stand out and demonstrate your ability to drive commercial growth.
✨Tip Number 3
Prepare for interviews by brushing up on the latest media trends and best practices. Be ready to discuss how you can bring innovation and measurement-led decision-making to the table.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team and contributing to our brand's media vision.
We think you need these skills to ace Media Lead in City of London
Some tips for your application 🫡
Show Your Media Savvy: Make sure to highlight your experience in media leadership and your understanding of the modern media landscape. We want to see how you've used data for storytelling and how you can bring clarity to complex media strategies.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the specific skills and experiences that match the Media Lead role. We love seeing candidates who take the time to connect their background with our needs.
Be Outcome-Focused: When discussing your past experiences, focus on the outcomes you achieved. We’re looking for evidence of how your media strategies drove commercial growth and improved measurement practices. Show us the impact you’ve made!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at NatWest Group
✨Know Your Media Landscape
Before the interview, dive deep into the current media landscape. Familiarise yourself with the latest trends, tools, and strategies that are shaping the industry. This will not only help you answer questions confidently but also demonstrate your passion and expertise in media.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive media decisions in the past. Bring examples of how you've leveraged insights for storytelling and decision-making. This is crucial for the role, so make sure you can articulate your experience with tools like Marketing Mix Modelling and Brand Health tracking.
✨Prepare for Stakeholder Scenarios
Think about times when you've had to manage complex stakeholder relationships. Prepare specific examples that highlight your collaboration skills and how you've built alignment through clear, outcome-focused recommendations. This will show that you're ready to handle the senior stakeholders you'll be working with.
✨Emphasise Innovation and Continuous Improvement
The role requires a champion for modern media practices. Be ready to discuss how you've embedded test-and-learn approaches in your previous roles. Share any innovative strategies you've implemented and how they led to measurable improvements, showcasing your commitment to keeping brands culturally relevant.
