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- Tasks: Lead and optimise high-impact digital and social media campaigns across multiple platforms.
- Company: Join a forward-thinking bank with a dynamic marketing team.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Shape the future of digital media while making a real impact in a collaborative environment.
- Qualifications: Expertise in digital media planning, strong analytical skills, and experience with senior stakeholders.
- Other info: Great opportunity to mentor junior team members and enhance your career in a hybrid model.
The predicted salary is between 36000 - 60000 £ per year.
Join our Marketing team and shape how the bank delivers high-impact digital and social media campaigns at scale. You’ll lead the optimisation, delivery and performance of complex, multi-channel campaigns, working closely with franchise marketing teams and directly with partners like Google and Meta. This role sits at the heart of an integrated creative and media team, operating within a modern hybrid model of bank and agency collaboration. It offers a great opportunity to establish your profile while shaping and improving our approach to digital media.
What you’ll do:
- Plan, optimise and deliver complex cross-platform digital and social media campaigns.
- Coordinate with specialist teams and partners as well as platforms and publishers to ensure alignment with objectives, budget and compliance standards.
- Ensure campaigns are delivered on time, within budget and aligned with agreed objectives, maintaining strong financial and operational control.
- Track performance closely, turning data into clear insights, and recommend creative and media optimisations to improve outcomes.
- Provide clear, timely updates on spend and performance to support fast and effective decision making.
- Act as the central point of integration across owned, earned and paid media activity, helping teams work together more effectively.
- Support and coach junior team members, sharing expertise and building capability across the team.
The skills you’ll need:
- Deep expertise in digital and social media planning and optimisation across multiple platforms.
- Confidence to work with senior stakeholders and manage complex activity.
- Professional certifications such as Meta Blueprint, Google Video Ads and LinkedIn Insider, with advanced proficiency in the Sprinklr (or similar) social media management platform.
- Strong analytical skills, with experience using data and reporting to drive insight, optimisation and continuous improvement.
- A clear understanding of digital media best practice, including creative requirements, production workflows and performance levers.
- Experience managing budgets and financial processes, including forecasting, purchase orders and reconciliation.
- The ability to coordinate cross-functional teams and communicate clearly with stakeholders at all levels.
Digital Media Optimisation Lead in City of London employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Media Optimisation Lead in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will help you stand out and demonstrate your expertise in digital media optimisation.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals and improve their digital media strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Media Optimisation Lead in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Media Optimisation Lead. Highlight your experience with digital and social media campaigns, especially any work with platforms like Google and Meta. We want to see how your skills align with what we’re looking for!
Showcase Your Achievements: When writing your application, don’t just list your responsibilities. Share specific achievements that demonstrate your ability to optimise campaigns and drive results. Numbers and data can really make your application stand out to us!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language and avoid jargon unless it’s relevant to the role. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at NatWest Group
✨Know Your Digital Media Inside Out
Make sure you brush up on the latest trends and best practices in digital media optimisation. Familiarise yourself with platforms like Google and Meta, as well as tools like Sprinklr. Being able to discuss specific campaigns or strategies you've implemented will show your expertise.
✨Data is Your Best Friend
Prepare to talk about how you've used data to drive insights and optimise campaigns in the past. Have examples ready where you turned performance metrics into actionable recommendations. This will demonstrate your analytical skills and ability to make data-driven decisions.
✨Showcase Your Teamwork Skills
Since this role involves coordinating with various teams, be ready to share experiences where you've successfully collaborated across departments. Highlight any instances where you acted as a central point of integration, as this will show your ability to work effectively in a hybrid environment.
✨Be Budget Savvy
Understand the financial aspects of campaign management. Be prepared to discuss your experience with budgeting, forecasting, and financial reconciliation. Showing that you can maintain strong financial control while delivering on objectives will set you apart.
