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- Tasks: Craft and execute innovative brand strategies that resonate with customers.
- Company: Join a forward-thinking company dedicated to impactful branding.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be the voice of our brand and shape customer experiences.
- Qualifications: Degree in business or marketing, plus strategic thinking skills.
- Other info: Collaborative environment with a focus on creativity and market trends.
The predicted salary is between 36000 - 60000 £ per year.
Join us as a Brand Strategy Manager. This is a creative and strategic role in which you’ll help to build clear brand strategies and architectures, and successfully influence campaign designs, to effectively position our brand promise with customers.
You’ll identify and deliver strategic brand recommendations and executional support to help land our brand promise of helping customers take action, while reflecting our organisation-wide strategy and responding to market trends. The work you do will essentially represent who we are and what we have to offer our customers, and we’ll look to you to act as a brand guardian to uphold the principles of our brand design and governance.
What you’ll do:
- As a Brand Strategy Manager, you’ll develop objectives and plans for our core brands, as well as overseeing plan delivery and working on broader portfolio projects that cross franchise boundaries.
- You’ll monitor and provide reporting of progress against key portfolio strategies and proactively identify any actions that need to be taken as a result.
- You’ll also support the development of strategic recommendations to drive the embedding of our brand promise across Marketing and the wider business.
- Work with business stakeholders to help map customer touchpoints to ensure a consistent and exceptional brand experience.
- Develop resources, such as frameworks, to support Marketing and business colleagues to embed in our customer propositions.
- Identify future trends and monitor competitor brands to help ensure we can stand out and create perceived difference in the market.
- Provide brand consultancy across strategic and tactical brand challenges, collaborating with internal communications and marketing colleagues and wider business stakeholders.
The skills you’ll need:
- We’re ideally looking for someone with a degree or equivalent qualification in a business or marketing related discipline or significant relevant industry experience.
- You’ll have a proven track record and background in developing and delivering strategic thinking to achieve campaign, brand or commercial objectives, and an understanding of critical elements of marketing planning and brand management.
- We’re also looking for an understanding of our customers and current marketing trends.
- Evidence of consistently challenging existing ideas and proactively developing new proposals to meet opportunities or challenges.
- Experience of managing and influencing stakeholders across a matrix structure.
- Commercial acumen, an enquiring mindset, and the ability to engage and inspire cross-functional colleagues.
Brand Strategy Manager employer: NatWest Group
Contact Detail:
NatWest Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in brand strategy. Use case studies to demonstrate how you've influenced campaigns and delivered results—this will make you stand out!
✨Tip Number 3
Prepare for interviews by researching the company’s brand and recent campaigns. Be ready to discuss how you can help them achieve their brand promise and tackle any challenges they face in the market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Brand Strategy Manager
Some tips for your application 🫡
Show Your Creative Side: As a Brand Strategy Manager, creativity is key! Make sure your application reflects your innovative thinking. Use examples from your past experiences to showcase how you've developed brand strategies or influenced campaigns.
Be Strategic and Analytical: We want to see your strategic mindset in action. Highlight any experience you have with market trends, competitor analysis, or developing brand recommendations. This will show us that you can think critically and make informed decisions.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to align with our job description. Mention specific skills and experiences that relate directly to the role of Brand Strategy Manager to grab our attention.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at NatWest Group
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values, mission, and recent campaigns. Understand how they position themselves in the market and be ready to discuss how you can enhance their brand strategy.
✨Showcase Your Strategic Thinking
Prepare examples from your past experiences where you've successfully developed and executed brand strategies. Highlight your ability to analyse market trends and competitor activities, and how these insights shaped your recommendations.
✨Engage with Stakeholders
Demonstrate your experience in managing and influencing stakeholders. Be ready to discuss how you've collaborated with cross-functional teams to achieve brand objectives and how you can bring that collaborative spirit to the new role.
✨Stay Ahead of Trends
Research current marketing trends and be prepared to discuss how they could impact the company's brand strategy. Show your inquisitive mindset by suggesting innovative ideas that could help the brand stand out in a competitive landscape.
