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- Tasks: Lead website performance improvements and enhance user experiences to boost conversions.
- Company: Naturewall is the UK's largest SlatWall manufacturer, recognized for rapid e-commerce growth.
- Benefits: Enjoy hybrid working options and be part of a supportive, high-performing team.
- Why this job: Join a values-driven company focused on quality, sustainability, and innovative design.
- Qualifications: Experience in e-commerce trading, CRO, web design, and strong analytical skills required.
- Other info: Opportunity for career development in a fast-growing international market.
The predicted salary is between 36000 - 60000 £ per year.
Currently working within e-commerce, joining Naturewall will give you the opportunity to take charge of our website, applying your expertise to optimise user journeys and drive increased conversions. In return you will be supported as you develop your career within e-commerce and become an integral part of a high performing and close-knit team.
Founded in 2018, we are the largest SlatWall manufacturer in the UK. In 2022 we were recognised as one of the top ten, fastest growing, e-commerce companies and we have big ambitions to be the number one destination for on trend wallcoverings worldwide.
As a values lead business – Quality, Simplicity, Sustainability, Authenticity – we focus on enduring design and premium quality. We create a culture of longevity for the planet, your interiors and our colleagues.
Our marketing team in Leeds holds a vital position in the business and we are a marketing lead, e-commerce company. We do as much in-house as possible and have key specialists across brand, digital and creative.
We are looking forward to 2025 as we continue to invest in product and our people. Growth will continue through our ongoing commitment to the UK along with international markets, including the US.
With a strong brand and outstanding products, we are now looking to increase our commercial view within the e-commerce team. Reporting into the Head of e-commerce we are looking for an experienced Website Trading and Optimisation Manager to join the Leeds based team.
The Role:
We are looking for a commercially driven individual with a passion for numbers and improving all elements of UX and conversion on our website. You will provide support to the Head of Ecommerce, planning trading activity, enhancing user experiences and boosting conversions through website performance.
Key Responsibilities:
- Manage improvements in website performance through CRO and UX.
- Develop and implement trading strategies in line with overall ecommerce strategy and overall business goals.
- Own and enhance website performance conversion metrics, developing and delivering targets at category and product level for CVR and AOV to achieve budget growth plans in these areas.
- Lead the development and execution of Conversion Rate Optimisation (CRO) strategies across all online sales channels, focusing on improved conversion rates and overall user satisfaction.
- Shape user experiences and craft the development roadmap for all websites, introducing new functionality and continuous UX improvements.
- Work with the product and acquisition teams to ensure website and product data is clean and efficient allowing for the best possible user experience.
- Analyse user behaviour utilising various analytics tools to identify optimisation opportunities and refine website design and functionality.
- Work collaboratively with teams including acquisition, retention, product, brand and production, executing CRO and AOV initiatives that align seamlessly with the E-commerce sales budget.
- Conduct user research and testing, gathering insights to enhance website usability, accessibility, and overall user experience.
- Keep abreast of industry trends and emerging technologies, infusing this knowledge into our digital platforms to ensure they remain at the forefront of innovation.
- Develop clear briefs and designs to support the web developer.
Skills:
You should have:
- Demonstrated experience in ecommerce trading, Conversion Rate Optimisation (CRO), web design, and UX design/principles
- Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics) to interpret data and derive actionable insights
- Proficiency in A/B testing tools and methodologies, coupled with a successful track record in CRO implementations
- Solid understanding of UX principles, information architecture, and interaction design, with the ability to create wireframes, prototypes, and user flows
- Ideally worked within B2C e-commerce
Main Place of Work:
Hybrid working is available, but you will be mostly office based in Leeds with some minimal travel, including to our manufacturing site in Hull.
How to Apply:
MET Marketing are our marketing and digital recruitment partner and will be managing all response and short-listing. Please contact Ed Sutcliffe with your CV ed@metmarketing.co.uk or drop him a call 07530 974448 if you have any further questions.
E-commerce Trading Manager employer: Naturewall
Contact Detail:
Naturewall Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-commerce Trading Manager
✨Tip Number 1
Familiarize yourself with the latest trends in e-commerce and Conversion Rate Optimisation (CRO). This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to Naturewall's goals during your interview.
✨Tip Number 2
Prepare specific examples of how you've successfully improved website performance in your previous roles. Highlight your analytical skills and any tools you've used, like Google Analytics, to showcase your ability to derive actionable insights from data.
✨Tip Number 3
Research Naturewall's current website and identify areas for potential improvement. This shows initiative and gives you a chance to present your ideas on enhancing user experience and boosting conversions during the interview.
✨Tip Number 4
Network with professionals in the e-commerce field, especially those who have experience in B2C environments. Engaging with others in the industry can provide valuable insights and may even lead to referrals or recommendations for your application.
We think you need these skills to ace E-commerce Trading Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the E-commerce Trading Manager position. Tailor your application to highlight your relevant experience in e-commerce, CRO, and UX design.
Highlight Relevant Experience: In your CV and cover letter, emphasize your demonstrated experience in e-commerce trading and Conversion Rate Optimisation. Provide specific examples of how you've improved website performance and user experiences in previous roles.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, mention your proficiency with web analytics tools like Google Analytics. Include any relevant metrics or results from past projects that showcase your ability to derive actionable insights.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also reflects your passion for improving user experiences and driving conversions. Make sure to align your values with those of Naturewall, emphasizing quality, simplicity, sustainability, and authenticity.
How to prepare for a job interview at Naturewall
✨Showcase Your E-commerce Expertise
Be prepared to discuss your previous experience in e-commerce trading and how you've successfully implemented Conversion Rate Optimisation (CRO) strategies. Highlight specific examples where your actions led to improved user experiences and increased conversions.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to talk about the web analytics tools you’ve used, like Google Analytics. Share insights from your past analyses and how they influenced your decision-making process.
✨Understand User Experience Principles
Familiarize yourself with UX principles and be ready to discuss how you’ve applied them in your previous roles. Prepare to share examples of wireframes or prototypes you've created and how they enhanced user journeys.
✨Stay Updated on Industry Trends
Research current trends in e-commerce and digital marketing. Be ready to discuss how you can infuse this knowledge into Naturewall's digital platforms to keep them innovative and competitive.
