Marketing Executive

We are a market-leading nature tech company on a mission to make nature measurable and actionable at scale. Our platform delivers vital insights on species, habitats, and nature-related risks, helping businesses across sectors—from mining and renewable to consumer goods and financial services—to make smarter, more sustainable decisions. As global leaders in biodiversity monitoring and eDNA analysis, we are transforming how nature is measured.

As we enter a new phase of rapid global growth, we are seeking a Marketing Executive who understands this role is about storytelling that changes minds, education that builds markets, and creativity that makes the impossible feel tangible. While we offer flexible working, this role requires candidates to be based within proximity that allows for regular, planned travel to the London office. For optimal team collaboration, applicants must be able to consistently work core hours aligning with 10:00 - 16:00 GMT.

What You’ll Actually Do

• Drive lead generation across mining, conservation, consultancies, energy, infrastructure, transport, consumer goods, and agriculture sectors, each with unique education levels and pain points.
• Track, analyse, and report on performance – use Google Analytics and HubSpot to monitor campaign effectiveness, identify what’s working (and what’s not), and present regular metrics and insights to the exec team and wider business to inform decision‑making.
• Own operational marketing, manage campaigns, support sales with collateral, coordinate timelines, and keep everything on track when priorities shift.
• Help manage our Webflow website, keep content fresh, optimise for conversion, and ensure our digital presence reflects our mission.
• Orchestrate agencies and freelancers, coordinate designers, videographers, and content creators to amplify our small but mighty team.
• Champion AI and automation, experiment with emerging tools to eliminate manual work and accelerate delivery.
• Tell stories that convert, translate biodiversity science into narratives that resonate with everyone from coastal fishermen to Fortune 500 CFOs across blogs, case studies, videos, guides, and infographics.

What Success Looks Like

• Lead Generation – Campaigns consistently fill the pipeline with qualified leads supporting growth targets.
• Educational Impact – Content that visibly shifts how audiences understand nature intelligence.
• Data‑Driven Excellence – Regular tracking of performance metrics, spotting trends, and using insights to optimise campaigns.
• Operational Excellence – Smooth operations, efficient triage, on‑time agency delivery, sales team supported, regular metric and KPI reporting.
• Storytelling Resonance – Prospects tell us they “get it”; engagement metrics prove it.
• Personal Growth – You've found areas you love and started owning them as part of our evolving strategy.

Core Skills & Experience

• Previous experience in a marketing role, ideally in a high‑growth or B2B tech environment.
• Digital marketing fundamentals: SEO, SEM, email marketing, social media, content marketing.
• Webflow and HubSpot proficiency.
• Strong analytical mindset – Experience using Google Analytics and HubSpot analytics to track campaign performance, identify trends, and turn data into actionable insights.
• Excellent organisational skills – Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in sustainability, conservation, or environmental sectors is a big plus (but not required if you’re genuinely passionate and quick to learn).

The Mindset That Makes You Succeed Here

• Love Learning and Adapting Quickly – This role comes with huge opportunity to grow.
• Mission‑Driven and People‑Focused – The biodiversity crisis genuinely matters to you.
• Technically Comfortable and Efficiency‑Obsessed – Genuine excitement about AI tools and how they can transform marketing productivity.
• Creative Storyteller – You can make eDNA analysis sound as exciting as it actually is.

What’s in it for you

• Meaningful Impact – Your work directly supports biodiversity conservation at a global scale.
• Unmatched Variety – You’ll never be bored.
• Growth Trajectory – This isn’t a box‑ticking role.
• Direct Exposure to Leadership – You’ll work closely with our executive team.
• Incredible People – The team at NatureMetrics is what makes the job amazing.
• Competitive Benefits – Salary aligned with experience and market, salary sacrifice pension, life assurance, 25 days annual leave, Cycle to Work scheme, enhanced family‑friendly policy, and £250 L&D budget via Learnerbly.