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For Companies At a Glance
- Tasks: Analyse data to enhance player experiences and drive game performance.
- Company: Join NaturalMotion, a top-rated game studio known for innovation and community.
- Benefits: Enjoy competitive salary, generous holiday, flexible hours, and wellness support.
- Why this job: Be part of a creative team shaping the future of mobile gaming.
- Qualifications: Experience in data analysis and a passion for gaming.
- Other info: Hybrid work model with opportunities for career growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are
At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we’re proud to be part of the Zynga and Take-Two Interactive family.
Position Overview
Our Racing business is responsible for the CSR Racing franchise, including the #1 racing game on mobile, CSR2 and the groundbreaking next installment, CSR3. We are one of the most ambitious, successful, and creatively inclusive studio groups in the world. Based across two locations – London and Bangalore – the team loves welcoming diverse, humble, straightforward and ambitious talent, aspiring for award-winning excellence. People who want to find a place where they will be supported and encouraged to do the best work of their career.
We embrace a hybrid work environment. Within this role you will work 3 days per week in our London office and the remaining days at home.
As part of the NaturalMotion Analytics team, this role is focused on leveraging data to provide actionable insights to stakeholders in the Racing & Shooter game teams. Analytics collaborate closely with Product & Design in particular to identify opportunities to make great player experiences and drive KPI performance.
Analysis topics are varied depending on the release/feature goals and timing in the game development roadmap. We work in an agile (sprint-based) framework, with a focus on fast-paced insights and innovation, rather than academic rigour. There will be opportunities to be involved in projects using machine learning, simulation, & AI to model more complex systems such as the game economy, or predicting player actions/attributes.
What You’ll Do
- Build dashboards to visualise in-game player behaviour and metrics
- Analyse data to understand what drives engagement, retention, & monetisation
- Design telemetry to capture actions across different meta features and game modes
- Segment the playerbase to better understand different player motivations
- Interpret results from A/B tests and support the LiveOps team
- Monitor the live game economy and help optimise currency inflows & outflows
What You Bring
- Experience analysing data across an app's features, finding insights about what motivates players or customers to keep coming back, or friction that leads to churn
- Knowledge of probability and statistics, to draw conclusions from models & tests
- Data storytelling and visualisation skills to translate granular data into dashboards and presentations for different audiences
- Familiarity with different segmentation methods, to group a population by similar behaviours or attributes
- Exposure to optimising a complex system such as an economy or onboarding flow
Technical Stack
- SQL
- Tableau
- Excel / Google Sheets
Bonus Points
- Experience with Python, Jupyter, Amazon Q, Airflow and/or GitHub
What We Offer You
- Competitive salary and discretionary annual bonus scheme
- 26 days holiday, plus bank holidays & 2 paid personal days
- 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
- Pension plan, with a double matching employer contribution
- Private medical & dental insurance and healthcare cash plan
- Life insurance, personal accident insurance and income protection
- Mental health and neurodiversity support programs
- Company Employee Stock Purchase Plan (eligibility criteria applies)
- Fitness reimbursement plan, worth £600 per annum
- Flexible working hours
- Weekly happy hours, seasonal parties and monthly social events
- Annual rail season ticket advance and cycle to work scheme
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual's race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Zynga's in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Senior Data Analyst - Racing in London employer: NaturalMotion Games
Contact Detail:
NaturalMotion Games Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Data Analyst - Racing in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those at NaturalMotion. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis prowess. Use real game data if you can – it’ll show you understand the industry and its challenges.
✨Tip Number 3
Prepare for the interview by brushing up on your data storytelling. Be ready to explain how your insights can drive player engagement and retention. We love candidates who can make data relatable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate talent like you!
We think you need these skills to ace Senior Data Analyst - Racing in London
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data analysis shine through! We want to see how your love for numbers and insights can contribute to our Racing team. Share specific examples of how you've used data to drive engagement or improve player experiences.
Tailor Your Application: Make sure to customise your application to fit the Senior Data Analyst role. Highlight your experience with SQL, Tableau, and any other relevant tools. We appreciate candidates who take the time to align their skills with what we're looking for in this position.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language to describe your past experiences and achievements. We love a good story, but make sure it’s easy to follow and directly relates to the role you’re applying for!
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our awesome team at NaturalMotion.
How to prepare for a job interview at NaturalMotion Games
✨Know Your Data
Before the interview, brush up on your data analysis skills. Familiarise yourself with SQL, Tableau, and Excel, as these are crucial for the role. Be ready to discuss specific projects where you've used these tools to derive insights that improved player engagement or retention.
✨Understand the Gaming Landscape
Research NaturalMotion and their games, especially the CSR Racing franchise. Understand what makes their games successful and think about how your analytical skills can contribute to enhancing player experiences. This shows genuine interest and helps you align your answers with their goals.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. Think of examples where you've optimised a system or interpreted A/B test results. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly and effectively.
✨Showcase Your Communication Skills
As a Senior Data Analyst, you'll need to present complex data in an understandable way. Prepare to demonstrate your data storytelling skills during the interview. Bring along examples of dashboards or presentations you've created, and be ready to explain how you tailored your message for different audiences.
