Brand Campaign Manager in London

Who We Are

At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we’re proud to be part of the Zynga and Take‑Two Interactive family.

Position Overview

We are seeking a Manager, Brand Campaign to join our expanding Brand Central business unit. We are looking for a tenacious and proactive manager focused on delivering Brand campaigns across Paid Brand Media across an ever‑evolving gaming portfolio whilst supporting co‑promotional partnerships – driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands‑on marketer with strong media expertise, capable of driving brand equity and player growth through integrated, creative, and measurable campaigns in a fast‑paced environment.

We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.

What You'll Do

• Brand Media Strategy & Vision (Primary Focus)
  • Partner with Brand Strategy Lead to define upper‑ and mid‑funnel brand media strategy across portfolio titles.
  • Collaborate with UA leadership to ensure brand media efforts complement and support lower‑funnel performance initiatives.
  • Support Consumer Insights initiatives, including testing frameworks, brief development, and content delivery.
  • Identify opportunities to evolve brand storytelling and media approaches across platforms and markets.
• Brand Media Campaign Execution & Cross‑Functional Collaboration
  • Own end‑to‑end execution of paid Brand Media campaigns, including briefing, timelines, approvals, launch readiness, and post‑campaign reporting.
  • Lead day‑to‑day brand media planning with a hybrid model, working across media agencies and direct platform partners (Google, Meta, TikTok, etc.).
  • Collaborate closely with Brand Studio, UA, Influencer, Creative, Product Marketing, and Live Ops teams to ensure cohesive execution.
  • Serve as day‑to‑day point of contact with Business Operations for POs, NDAs, and key legal workflows (e.g., new agency onboarding).
  • Ensure all media activity aligns with brand positioning, creative standards, and player experience expectations.
• Brand Promotional Activations Support (Secondary Focus)
  • Support in executing large‑scale brand co‑promotions, including in‑game, social, paid, and owned‑channel activations.
  • Assist with co‑promotional partnerships, ensuring strong integration with broader brand media efforts.
  • Contribute to ideation and execution of new activation or integration opportunities across the portfolio.
• Agency & Partner Management
  • Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
  • Build and maintain strong relationships with agencies and platform partners.
  • Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.
• Measurement, Reporting & Impact
  • Define clear KPIs aligned to campaign objectives; monitor performance and optimize against results.
  • Partner with Marketing Analytics to ensure tracking readiness (e.g., brand lift studies, in‑game surveys, tracking tools).
  • Deliver post‑campaign reporting with actionable insights and recommendations to inform future brand investments.
• Knowledge Sharing & Team Contribution
  • Support Leads with internal quarterly updates across the Brand Central division.
  • Contribute to the development of a monthly industry news and trends newsletter.
  • Proactively surface relevant industry changes, platform updates, and emerging marketing trends.

What You Bring

• 5+ years of experience in general Brand Management or Integrated Marketing
• Proven experience leading high‑impact brand media campaigns, ideally within gaming, entertainment, or consumer tech
• Strong understanding of upper‑ and mid‑funnel marketing and how it supports performance outcomes
• Experience collaborating with agencies, platform partners, and cross‑functional teams
• Familiarity with co‑marketing partnerships and influencer marketing, or a strong willingness to expand in these areas
• Understanding of mobile gaming audiences and free‑to‑play business models
• Entrepreneurial mindset with comfort operating in ambiguity
• Excellent communication, presentation (slide decks), and project management skills

Bonus Points

• Experience in mobile gaming, apps, or entertainment
• Experience supporting influencer‑led or creator‑based partnerships
• Exposure to global campaigns across multiple regions

What We Offer You

Competitive salary and discretionary annual bonus scheme. 26 days holiday, plus