ECommerce Manager Digital Trading in Devon, Exeter

At Naturalmat we’ve been hand making organic beds & mattresses at our workshop on the banks of the river Exe in Devon since 1999. We buy all of our raw materials direct from source, we manufacture everything ourselves and we only sell direct to customer via our own showrooms and website. We’ve always used natural, organic materials from renewable sources, we pioneered sustainable packaging, and installed solar panels on the roof of our workshop. We’ve recently opened a new head office, workshop & showroom on our existing site in Topsham and are fortunate to be growing fast as a business. We currently have showrooms in London, Devon, Knutsford, the Cotswolds and Dorking, and plan to open more around the country each year.

We’re looking for an experienced E-Commerce Manager to take ownership of our digital channel and help shape the next chapter of Naturalmat's growth. Since re-platforming to Shopify Plus in 2022, our e-commerce operation has evolved significantly, powering not just our customer-facing website, but the back-office systems that keep our whole business running smoothly.

As an omnichannel retailer, we believe the best customer experience is one that moves seamlessly between our website and our showrooms. Most customers begin their journey online – reading our story, learning about our materials, or browsing our range. If they’re buying bedding, the majority will transact online, but if they’re looking for a bed or mattress they’ll probably head to one of our showrooms to try them out and get advice from our team. What matters is that the customer can choose what’s right for them, and that the experience is brilliant however they decide to shop with us. In this role, you’ll be responsible for ensuring the digital experience keeps pace with our ambitions, continually improving how we tell our story, present our range, and convert visitors into loyal Naturalmat customers.

• Website & Shopify Management
  • Own the day-to-day management of the Naturalmat website on Shopify Plus, ensuring it performs well, is up-to-date, and is the best possible reflection of the brand.
  • Lead website development projects, working with our web agency to continuously improve functionality and user experience.
  • Create & manage product listings, collections and content pages, ensuring accuracy and consistency across the site.
  • Work proactively with the marketing and creative teams to suggest new photography and video content which will improve the online experience.
• Trading & Commercial Performance
  • Working in collaboration with the marketing and product teams, own the e-commerce trading calendar, planning promotions, seasonal campaigns, and product launches to drive both online and in-store revenue.
  • Monitor and report on key e-commerce metrics – traffic, conversion rate, average order value, and revenue – identifying opportunities to improve performance.
  • Use data to identify and act on opportunities to improve conversion, reduce abandonment, and increase average order value.
• Customer Experience & CRO
  • Continuously improve the online customer journey, from first visit through to post-purchase.
  • Create and optimise landing pages to support seasonal campaigns, paid traffic and key product categories.
  • Work closely with the showroom teams to ensure a seamless omnichannel experience.
• Digital Marketing
  • Work closely with the marketing team on our Klaviyo email programme, ensuring robust integration with the website, optimising email capture and list growth, and managing automated flows such as welcome and post-purchase journeys.
  • Own our SEO strategy to improve organic visibility.

Proven experience in an e-commerce management role, ideally within a premium retail or lifestyle brand. Hands-on experience with Shopify or Shopify Plus, including product management, theme editing, and working with third-party apps and integrations. Comfortable working with data – you use analytics to inform decisions and can report clearly on performance metrics to the wider team. Experience managing SEO, with a solid understanding of on-page optimisation and content strategy. Familiarity with email marketing platforms, ideally Klaviyo, including automated flows and list management. Strong project management skills – you can brief and manage an agency, juggle multiple priorities, and keep projects on track. Experience with Google Analytics, and comfortable building reports and interpreting data independently. Experience working in an omnichannel retail environment. An eye for design and strong creative judgment – able to proactively suggest ideas for on-site photography, video and other content. An interest in interiors, furniture & sustainability.

Full-time role based at our head office in Topsham, Devon. Hybrid working with at least 3 days/week in the office. Salary up to £45,000 depending on experience. Discretionary company bonus twice a year. 33 days holiday including public holidays. Additional holiday the longer you’re at Naturalmat. Staff discount. Cycle to work scheme. Annual company party. Access to an Employee Assistance Programme (EAP).

We are committed to building diverse and inclusive teams, where everyone is treated fairly and with respect. The interview process is an initial online virtual discussion with the Head of Marketing. The next stage is an in-person interview at our Head Office in Devon.