New Business Manager

Natural Green Creative Spaces stands apart by combining one of the UK’s largest in-house plant nursery, on-site workshop, and a dedicated team of designers, carpenters, fabricators and horticultural experts—all under one roof at our central UK location in Warwickshire.

Supported by a network of growers across Europe, the team can control every stage of a project—from concept and design to construction, installation, and the final finishing touches.

We offer comprehensive design and build solutions for events, exhibitions and experiences, whether permanent, semi-permanent or temporary.

This includes immersive landscape and floral installations, planting, living & faux walls, hospitality facilities, structures, bars, seating and commercial interiors and exteriors, enabling us to create memorable, high-impact spaces that bring our clients’ visions to life.

Our expertise has earned the trust of prestigious brands such as Aston Martin, Royal Ascot, Renault Trucks, Goodwood, Farnborough International Airshow and Royal International Air Tattoo among many others.

Blending creativity, horticultural knowledge, and top-tier craftsmanship, we transform environments into unforgettable experiences throughout the UK and Europe, always ensuring the highest standards of quality, consistency, and innovation.

We work with venues, organisers, agencies, brands and contractors to create spaces that look exceptional, work operationally and support the wider commercial objectives of our clients.

We are now looking for an experienced and highly motivated New Business Manager to help drive the next stage of our growth.

The role

The New Business Manager will be responsible for identifying, developing and converting new commercial opportunities across events, exhibitions, venues, hospitality, sport and experiential environments, along with an open mind to wider commercial opportunities.

This is a proactive, new-business-focused role.

The successful candidate will be expected to open doors, build relationships with new contacts and turn opportunities into profitable, long-term client relationships.

As part of the leadership team, the New Business Manager will play an important role in shaping NGCS’s commercial direction, identifying growth opportunities and ensuring that new business activity supports the company’s wider ambitions.

This role will suit a proven business development professional who enjoys generating opportunities, developing relationships and taking ownership of the full sales process.

It requires a genuine team player who understands that strong sales outcomes depend on close collaboration with creative, operational and delivery teams.

Key responsibilities

• Build and manage a strong, qualified new business pipeline.
• Identify and prioritise target sectors, organisations, venues, events, agencies and decision-makers.
• Proactively generate leads and secure meetings with prospective clients.
• Open doors and develop relationships with new contacts across target markets.
• Respond to inbound enquiries and ensure opportunities are followed up promptly and professionally.
• Understand prospective clients’ objectives, challenges and commercial priorities.
• Work with design, project management and operations teams to develop creative, practical and commercially viable solutions.
• Prepare and deliver compelling proposals, presentations and pitches.
• Manage opportunities from initial contact through to negotiation and signed contract.
• Support tenders, preferred-supplier applications, procurement submissions and framework opportunities.
• Develop relationships with venues, event organisers, production agencies, brands, contractors and other commercial partners.
• Represent NGCS at exhibitions, networking events, site visits and industry meetings.
• Maintain accurate records of opportunities, client activity and forecasts using the company’s CRM and reporting systems.
• Provide regular pipeline, forecast and performance updates to the CEO and leadership team.
• Identify opportunities for repeat business and account growth following the successful conversion of new clients.
• Support wider commercial planning and contribute to the company’s growth strategy.
• Ensure opportunities are pursued with a clear understanding of pricing, margin, operational capacity, lead times and delivery requirements.
• Work collaboratively across the business to ensure commitments made during the sales process can be delivered successfully.
• Measures of success

Performance will be measured against clear commercial outcomes, including new revenue generated, margin and new accounts secured.

• Target markets
• The New Business Manager will focus on developing opportunities across markets including:
• Exhibitions and trade shows.
• Event organisers and production agencies.
• Venues and conference centres.
• Racecourses and sporting venues.
• Hospitality and VIP environments.
• Corporate events and brand activations.
• Retail, leisure and visitor attractions.
• Creative agencies, architects and fit-out partners.
• Experiential marketing and branded environments.
• A proven track record in business development or new business sales.
• Clear evidence of winning new clients and generating new revenue.
• Experience of developing and managing opportunities through the full sales cycle.
• Strong commercial awareness, including an understanding of pricing, margin and profitability.
• A confident and credible communicator.
• Strong relationship-building and networking skills.
• Experience presenting ideas and proposals to senior decision-makers.
• The ability to manage multiple opportunities and priorities effectively.
• Strong written communication, proposal and presentation skills.
• Experience using CRM systems and maintaining accurate pipeline information.
• Experience within one or more of the following sectors would be advantageous:
• Events.
• Exhibitions.
• Venues.
• Hospitality.
• Sport.
• Experiential marketing.
• Landscaping or planting.
• Interiors or fit-out.
• Temporary structures.
• Brand activations.

Skills and personal qualities

We are looking for someone who is

• Proactive and self-motivated.
• Commercially astute.
• Confident, credible and relationship-led.
• Persistent without being pushy.
• Comfortable opening doors and approaching new contacts.
• Organised, disciplined and accountable.
• A strong listener who can understand what clients are trying to achieve.
• Creative in their thinking while remaining practical and commercially realistic.
• Comfortable working at pace and managing competing priorities.
• Collaborative and willing to involve colleagues at the right stage.
• A genuine team player.
• Strong on detail and follow-through.
• Resilient and positive when opportunities take time to develop.
• Focused on results and willing to take ownership of agreed targets.
• Working with the wider team
• The New Business Manager will work closely with colleagues across the business, including:
• The CEO and leadership team
• Account managers
• Operations and installation teams
• Finance
• Marketing

The successful candidate will recognise that NGCS sells creative solutions that must also be safe, practical, profitable and deliverable.

They will need to develop a strong understanding of the company’s capabilities, stock, supplier network, operational processes, lead times and site requirements.

Collaboration will be essential.

The role requires someone who can bring opportunities into the business while respecting the expertise and capacity of the teams responsible for designing and delivering the work.

Location and travel

Whilst the role will be based at NGCS’s Warwickshire headquarters, it is very much a hybrid role as national travel will be required, including travel to client meetings, venues, exhibitions, events and site visits and should opportunities arise international travel

A full UK driving licence is required.

Package and benefits

NGCS offers

• A competitive basic salary
• Company pension
• Company laptop
• Reimbursement of approved business travel and expenses
• The opportunity to join the company’s leadership team and contribute directly to its growth.
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