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For Companies At a Glance
- Tasks: Lead marketing strategy and oversee campaigns to engage modern parents.
- Company: Natural Baby Shower is a sustainable e-commerce brand trusted for 17 years in the nursery industry.
- Benefits: Enjoy hybrid working, competitive salary, 33 days holiday, private health insurance, and employee discounts.
- Why this job: Shape the future of a brand committed to sustainability while leading exciting projects.
- Qualifications: Proven senior marketing experience, strong digital marketing knowledge, and analytical skills required.
- Other info: Join a passionate team dedicated to making parenting choices feel good for families and the planet.
The predicted salary is between 36000 - 60000 £ per year.
About Us
For over 17 years, Natural Baby Shower has been a trusted voice in the nursery industry – a leading, innovative e-commerce brand known for doing things differently. We believe that parenting choices should feel good for families and the planet, and we’ve built our reputation on thoughtfully curated products, outstanding service, and a deep commitment to sustainability.
Everything we do is shaped by our values of CARE:
- Aspire – We constantly raise the bar, from the brands we stock to the way we show up for our community.
We’re looking for a strategic and inspiring Head of Marketing to lead the next phase of Natural Baby Shower’s growth. This is a key leadership role, where you’ll be responsible for shaping and delivering a bold marketing vision that reflects our values, strengthens our brand, and drives commercial success.
You’ll own and evolve our omnichannel marketing strategy – from digital performance and brand partnerships to content, CRM, and social. With a sharp eye for data and a deep understanding of brand storytelling, you’ll ensure every campaign resonates with our audience of conscious, modern parents.
Marketing Strategy & Leadership
- Own the marketing strategy and budget, balancing growth and brand equity with business goals and commercial targets.
- Lead an omnichannel approach across paid media (search, social, affiliates), CRM, PR, SEO, brand partnerships, and organic social.
- Manage and mentor a high-performing in-house team and lead departmental heads across Digital Performance, CRM & Campaigns, Creative, Social and Partnerships, plus agency partners.
- Build strong relationships with E-commerce, Buying, and Customer Service teams to align marketing with wider business activity and trading plans.
Customer & Brand
- Champion our customer-first approach, ensuring we’re speaking directly to expectant parents in a way that reflects our brand values.
Creative & Campaign Delivery
- Oversee campaign planning and execution across internal and external teams.
- Ensure consistent brand storytelling across all platforms, from creative and content to CRM and media.
- Support the production of engaging content—from short-form video and social to product storytelling and brand campaigns.
CRM & Retention
- Own the CRM strategy, using segmentation, personalisation and automation to improve retention, customer lifetime value and repeat purchase rates.
- Oversee lifecycle marketing programmes and ensure they’re optimised to deliver timely, relevant communications.
- Collaborate with the digital and creative teams to drive CRM performance across email, SMS and app communications.
PR & Brand Visibility
- Lead the PR strategy to grow brand awareness and position Natural Baby Shower as a trusted voice among expectant parents.
- Drive growth across our organic social channels, with a focus on community building, especially on TikTok and Instagram.
- Oversee brand partnerships and trade marketing activity, ensuring co-branded campaigns deliver both awareness and revenue.
- Maximise brand-funded marketing budgets and collaborative opportunities with partner brands.
Proven experience in a senior marketing leadership role, ideally within retail or e-commerce. Commercially minded with a deep understanding of customer behaviours and brand strategy. Excellent knowledge of digital marketing tools and platforms, including Google Ads, Meta, and analytics software. Confident managing multiple projects, deadlines, and stakeholder expectations. Analytical thinker with a passion for using data to drive growth and performance.
The chance to lead exciting projects and shape the future of our brand. Hybrid working options. Competitive salary. 33 days holiday (including bank holidays). Private health insurance. Employee discounts on our beautiful range of products. Ongoing learning and development opportunities.
Marketing Project Executive employer: Natural Baby Shower Ltd
Contact Detail:
Natural Baby Shower Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Project Executive
✨Tip Number 1
Familiarise yourself with Natural Baby Shower's brand values and mission. Understanding their commitment to sustainability and customer-first approach will help you align your vision with theirs during interviews.
✨Tip Number 2
Showcase your experience in omnichannel marketing strategies. Be prepared to discuss specific campaigns you've led that demonstrate your ability to integrate various marketing channels effectively.
✨Tip Number 3
Highlight your leadership skills by sharing examples of how you've managed and mentored teams in the past. This role requires strong team management, so illustrating your experience will be crucial.
✨Tip Number 4
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions. Being able to provide concrete examples of how data influenced your strategies will set you apart.
We think you need these skills to ace Marketing Project Executive
Some tips for your application 🫡
Understand the Company Values: Before applying, take some time to understand Natural Baby Shower's values and mission. Tailor your application to reflect how your personal values align with theirs, especially their commitment to sustainability and community.
Highlight Relevant Experience: In your CV and cover letter, emphasise your previous experience in marketing leadership roles, particularly within retail or e-commerce. Provide specific examples of successful campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role requires a strong analytical mindset, include examples of how you've used data to drive marketing strategies and improve performance. Mention any tools or platforms you are proficient in, such as Google Ads or analytics software.
Craft a Compelling Cover Letter: Your cover letter should not only summarise your qualifications but also tell a story about your passion for marketing and how you can contribute to Natural Baby Shower's growth. Make it engaging and ensure it reflects your understanding of their brand and target audience.
How to prepare for a job interview at Natural Baby Shower Ltd
✨Understand the Brand Values
Before your interview, make sure you thoroughly understand Natural Baby Shower's values of CARE. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission of sustainability and community engagement.
✨Showcase Your Marketing Expertise
Be ready to share specific examples from your past experiences that demonstrate your ability to lead marketing strategies, manage budgets, and drive commercial success. Highlight any experience you have in e-commerce or retail, as this will be particularly relevant.
✨Prepare for Data-Driven Discussions
Since the role requires a sharp eye for data, come prepared to discuss how you've used analytics to inform marketing decisions in the past. Be ready to talk about tools like Google Ads and Meta, and how you've leveraged them to achieve results.
✨Demonstrate Leadership Skills
As a potential Head of Marketing, you'll need to show your leadership capabilities. Prepare to discuss how you've managed teams, mentored colleagues, and collaborated with other departments to achieve common goals. Examples of successful project management will be beneficial.
