At a Glance
- Tasks: Lead marketing strategy, manage campaigns, and mentor a dynamic team.
- Company: Natural Baby Shower is a sustainable e-commerce brand transforming parenting choices for families and the planet.
- Benefits: Enjoy hybrid working, competitive salary, 33 days holiday, private health insurance, and employee discounts.
- Other info: Join a passionate team committed to sustainability and community engagement.
- Why this job: Shape the future of a trusted brand while making a positive impact on modern parenting.
- Qualifications: Proven senior marketing experience, strong analytical skills, and knowledge of digital marketing tools required.
The predicted salary is between 36000 - 60000 £ per year.
About Us
For over 17 years, Natural Baby Shower has been a trusted voice in the nursery industry – a leading, innovative e-commerce brand known for doing things differently. We believe that parenting choices should feel good for families and the planet, and we’ve built our reputation on thoughtfully curated products, outstanding service, and a deep commitment to sustainability.
Everything we do is shaped by our values of CARE: Aspire – We constantly raise the bar, from the brands we stock to the way we show up for our community.
We’re looking for a strategic and inspiring Head of Marketing to lead the next phase of Natural Baby Shower’s growth. This is a key leadership role, where you’ll be responsible for shaping and delivering a bold marketing vision that reflects our values, strengthens our brand, and drives commercial success.
You’ll own and evolve our omnichannel marketing strategy – from digital performance and brand partnerships to content, CRM, and social. With a sharp eye for data and a deep understanding of brand storytelling, you’ll ensure every campaign resonates with our audience of conscious, modern parents.
- Marketing Strategy & Leadership
- Own the marketing strategy and budget, balancing growth and brand equity with business goals and commercial targets.
- Lead an omnichannel approach across paid media (search, social, affiliates), CRM, PR, SEO, brand partnerships, and organic social.
- Manage and mentor a high-performing in-house team and lead departmental heads across Digital Performance, CRM & Campaigns, Creative, Social and Partnerships, plus agency partners.
- Build strong relationships with E-commerce, Buying, and Customer Service teams to align marketing with wider business activity and trading plans.
- Customer & Brand
- Champion our customer-first approach, ensuring we’re speaking directly to expectant parents in a way that reflects our brand values.
- Creative & Campaign Delivery
- Oversee campaign planning and execution across internal and external teams.
- Ensure consistent brand storytelling across all platforms, from creative and content to CRM and media.
- Support the production of engaging content—from short-form video and social to product storytelling and brand campaigns.
- CRM & Retention
- Own the CRM strategy, using segmentation, personalisation and automation to improve retention, customer lifetime value and repeat purchase rates.
- Oversee lifecycle marketing programmes and ensure they’re optimised to deliver timely, relevant communications.
- Collaborate with the digital and creative teams to drive CRM performance across email, SMS and app communications.
- PR & Brand Visibility
- Lead the PR strategy to grow brand awareness and position Natural Baby Shower as a trusted voice among expectant parents.
- Drive growth across our organic social channels, with a focus on community building, especially on TikTok and Instagram.
- Oversee brand partnerships and trade marketing activity, ensuring co-branded campaigns deliver both awareness and revenue.
- Maximise brand-funded marketing budgets and collaborative opportunities with partner brands.
Proven experience in a senior marketing leadership role, ideally within retail or e-commerce. Commercially minded with a deep understanding of customer behaviours and brand strategy. Excellent knowledge of digital marketing tools and platforms, including Google Ads, Meta, and analytics software. Confident managing multiple projects, deadlines, and stakeholder expectations. Analytical thinker with a passion for using data to drive growth and performance.
The chance to lead exciting projects and shape the future of our brand. Hybrid working options. Competitive salary. 33 days holiday (including bank holidays). Private health insurance. Employee discounts on our beautiful range of products. Ongoing learning and development opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - CRM in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Natural Baby Shower Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Natural Baby Shower Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Natural Baby Shower Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Natural Baby Shower Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - CRM in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Natural Baby Shower Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Natural Baby Shower Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Natural Baby Shower Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Natural Baby Shower Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Natural Baby Shower Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Natural Baby Shower Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
