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For Companies At a Glance
- Tasks: Lead marketing strategy, manage campaigns, and mentor a dynamic team.
- Company: Natural Baby Shower is a pioneering e-commerce brand focused on sustainable parenting products.
- Benefits: Enjoy hybrid working, competitive salary, 33 days holiday, private health insurance, and employee discounts.
- Why this job: Shape the future of a trusted brand while making a positive impact on families and the planet.
- Qualifications: Proven senior marketing experience, strong digital skills, and a passion for data-driven growth.
- Other info: Join a community that values creativity, collaboration, and sustainability.
The predicted salary is between 36000 - 60000 £ per year.
About Us
For over 17 years, Natural Baby Shower has been a trusted voice in the nursery industry – a leading, innovative e-commerce brand known for doing things differently. We believe that parenting choices should feel good for families and the planet, and we’ve built our reputation on thoughtfully curated products, outstanding service, and a deep commitment to sustainability.
Everything we do is shaped by our values of CARE:
- Aspire – We constantly raise the bar, from the brands we stock to the way we show up for our community.
We’re looking for a strategic and inspiring Head of Marketing to lead the next phase of Natural Baby Shower’s growth. This is a key leadership role, where you’ll be responsible for shaping and delivering a bold marketing vision that reflects our values, strengthens our brand, and drives commercial success.
You’ll own and evolve our omnichannel marketing strategy – from digital performance and brand partnerships to content, CRM, and social. With a sharp eye for data and a deep understanding of brand storytelling, you’ll ensure every campaign resonates with our audience of conscious, modern parents.
Marketing Strategy & Leadership
- Own the marketing strategy and budget, balancing growth and brand equity with business goals and commercial targets.
- Lead an omnichannel approach across paid media (search, social, affiliates), CRM, PR, SEO, brand partnerships, and organic social.
- Manage and mentor a high-performing in-house team and lead departmental heads across Digital Performance, CRM & Campaigns, Creative, Social and Partnerships, plus agency partners.
- Build strong relationships with E-commerce, Buying, and Customer Service teams to align marketing with wider business activity and trading plans.
Customer & Brand
- Champion our customer-first approach, ensuring we’re speaking directly to expectant parents in a way that reflects our brand values.
Creative & Campaign Delivery
- Oversee campaign planning and execution across internal and external teams.
- Ensure consistent brand storytelling across all platforms, from creative and content to CRM and media.
- Support the production of engaging content—from short-form video and social to product storytelling and brand campaigns.
CRM & Retention
- Own the CRM strategy, using segmentation, personalisation and automation to improve retention, customer lifetime value and repeat purchase rates.
- Oversee lifecycle marketing programmes and ensure they’re optimised to deliver timely, relevant communications.
- Collaborate with the digital and creative teams to drive CRM performance across email, SMS and app communications.
PR & Brand Visibility
- Lead the PR strategy to grow brand awareness and position Natural Baby Shower as a trusted voice among expectant parents.
- Drive growth across our organic social channels, with a focus on community building, especially on TikTok and Instagram.
- Oversee brand partnerships and trade marketing activity, ensuring co-branded campaigns deliver both awareness and revenue.
- Maximise brand-funded marketing budgets and collaborative opportunities with partner brands.
Proven experience in a senior marketing leadership role, ideally within retail or e-commerce. Commercially minded with a deep understanding of customer behaviours and brand strategy. Excellent knowledge of digital marketing tools and platforms, including Google Ads, Meta, and analytics software. Confident managing multiple projects, deadlines, and stakeholder expectations. Analytical thinker with a passion for using data to drive growth and performance.
The chance to lead exciting projects and shape the future of our brand. Hybrid working options. Competitive salary. 33 days holiday (including bank holidays). Private health insurance. Employee discounts on our beautiful range of products. Ongoing learning and development opportunities.
Content & Digital Marketing Officer employer: Natural Baby Shower Ltd
Contact Detail:
Natural Baby Shower Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content & Digital Marketing Officer
✨Tip Number 1
Familiarise yourself with Natural Baby Shower's brand values and mission. Understanding their commitment to sustainability and customer-first approach will help you align your marketing strategies with their vision during interviews.
✨Tip Number 2
Showcase your experience with omnichannel marketing strategies. Be prepared to discuss specific campaigns you've led that involved a mix of paid media, CRM, and social platforms, as this role requires a strong grasp of integrated marketing.
✨Tip Number 3
Highlight your analytical skills by preparing examples of how you've used data to drive marketing decisions. This will demonstrate your ability to optimise campaigns and improve customer retention, which is crucial for the role.
✨Tip Number 4
Network with professionals in the e-commerce and retail sectors, especially those who have experience in sustainable brands. Building connections can provide insights into the industry and potentially lead to referrals for the position.
We think you need these skills to ace Content & Digital Marketing Officer
Some tips for your application 🫡
Understand the Company Values: Familiarise yourself with Natural Baby Shower's values of CARE. Reflect these values in your application to demonstrate alignment with their mission and culture.
Tailor Your CV: Highlight relevant experience in digital marketing, CRM, and brand strategy. Use specific examples that showcase your leadership skills and ability to drive growth in a retail or e-commerce environment.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also tells a story about your passion for sustainability and how you can contribute to the company's vision. Make it personal and engaging.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to inform marketing strategies and improve performance. This will resonate well with their focus on data-driven decision-making.
How to prepare for a job interview at Natural Baby Shower Ltd
✨Understand the Brand Values
Before your interview, make sure you thoroughly understand Natural Baby Shower's values of CARE. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission of sustainability and community engagement.
✨Showcase Your Marketing Expertise
Be ready to share specific examples of your previous marketing strategies, especially in e-commerce or retail. Highlight your experience with omnichannel marketing and how you've successfully driven brand awareness and customer engagement in past roles.
✨Prepare for Data-Driven Discussions
Since the role requires a sharp eye for data, come equipped with insights from your past campaigns. Discuss how you've used analytics tools to inform your marketing decisions and improve performance, particularly in CRM and digital marketing.
✨Demonstrate Leadership Skills
As this is a leadership position, be prepared to talk about your experience managing teams. Share examples of how you've mentored others, led cross-departmental collaborations, and fostered a customer-first approach in your previous roles.
