At a Glance
- Tasks: Lead marketing campaigns for financial services, from strategy to execution.
- Company: Join Natterbox, a dynamic player in the fintech space.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Be part of a collaborative team driving innovation in financial marketing.
- Why this job: Take ownership of impactful marketing strategies in a fast-paced environment.
- Qualifications: 5+ years in B2B SaaS marketing with a focus on financial services.
The predicted salary is between 45000 - 55000 £ per year.
Purpose of the role
Financial Services is Natterbox's primary target vertical, spanning banks, fintechs, payments and insurance customers. This role exists to give that vertical a dedicated commercial voice within marketing: someone who owns Financial Services positioning, messaging, and campaign execution end-to-end, and who can move as fast as the pipeline requires. This is a hands-on, individual-contributor role reporting into the Global Marketing Director. It's for someone who can turn a vertical strategy into a live campaign, a piece of content, or a piece of sales enablement without needing a team underneath them to do it. If you want deep ownership of one of Natterbox's most commercially important verticals, and you're comfortable being the one who builds as well as plans, this is the role.
Core Responsibilities
- Financial Services Demand Generation and Pipeline: You will own demand generation execution for the Financial Services vertical across inbound, outbound, paid search, events, content, and webinars, aligned to SQL and pipeline targets set with the Global Marketing Director. You will maintain the Financial Services ICP and segment targeting, keeping campaigns focused on the banks, fintechs, payments, and insurance accounts most likely to convert. You will track and report on Financial Services marketing-sourced and marketing-influenced pipeline, flagging performance gaps early. You will manage the Financial Services share of the marketing budget, tracking spend and justifying it against pipeline outcomes.
- Financial Services GTM, Positioning, and Sales Enablement: You will own Financial Services-specific GTM strategy, positioning, messaging, and competitive differentiation, keeping it current as the product and regulatory landscape evolve. You will translate new product capabilities into Financial Services-relevant messaging, working closely with Product Marketing on launch communications for the vertical. You will own Financial Services sales enablement materials: battle cards, competitive intelligence, objection handling, and pitch materials built for the vertical's specific buying concerns (compliance, security, resilience). You will be the primary marketing point of contact for Financial Services-focused sales reps, providing daily input on messaging, competitive positioning, and deal support.
- Financial Services Content, Brand, and Customer Marketing: You will own the Financial Services content strategy: case studies, thought leadership, webinars, and executive profiling that build credibility with regulated-industry buyers. You will work with the Customer Marketing Manager to build advocacy and reference programmes with Financial Services customers, supporting retention and expansion. You will ensure the Natterbox brand and website content addresses Financial Services buyers clearly and credibly, working with the wider marketing team to keep it current.
- Events and Agency Management: You will lead the strategy and priorities for Financial Services-focused events, including sponsorships such as CX BFSI Exchange Europe, from planning through to execution and follow-up. Where a marketing colleague owns a specific supplier or event partner relationship, you will work closely with them to make sure Financial Services requirements, messaging, and standards are built into that partner's planning and delivery, rather than managing every relationship directly yourself. You will flag any gaps or risks in supplier or event partner delivery that could affect Financial Services outcomes, working with the relationship owner to resolve them.
Essential Experience
- 5+ years in a B2B SaaS or technology marketing function, with hands-on accountability for campaign execution and pipeline contribution, not just brand or comms delivery.
- Experience marketing to, or working within, financial services, fintech, banking, payments, or insurance, with credibility speaking to regulated-industry buying concerns.
- Demand generation execution experience: running campaigns across paid, content, events, and webinars against SQL targets.
- Product marketing experience: turning product capability into positioning and messaging that lands with a specific vertical audience.
- Experience working directly with sales teams on enablement, messaging, and deal support.
What you'll bring
- Vertical fluency: you understand the commercial and buying pressures facing financial services organisations and can speak to them credibly.
- Hands-on execution: you're comfortable being the one who builds the campaign, writes the case study, or drafts the battle card, not just the one who plans it.
- Commercial acumen: you connect marketing activity to pipeline and revenue outcomes for the vertical and communicate that clearly.
- Salesforce literacy: you understand campaign attribution and opportunity data well enough to track your own vertical's contribution.
- Content and editorial judgement: you know what good looks like for a regulated-industry audience and can produce it, not just approve.
Financial Services Marketing Manager in London employer: Natterbox Ltd
Natterbox Ltd is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Observability Platform Product Lead role. With a hybrid work model and regular quarterly meetups in London, employees enjoy a flexible environment that encourages creativity and teamwork. The company prioritises professional growth, offering opportunities to shape impactful data products while working alongside talented engineers and go-to-market teams.
StudySmarter Expert Advice🤫
We think this is how you could land Financial Services Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Natterbox Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Natterbox Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Natterbox Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Natterbox Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Financial Services Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Natterbox Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Natterbox Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Natterbox Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Natterbox Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Natterbox Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Natterbox Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
