Marketing manager in food

Описание

Natoora has spent two decades reshaping how chefs and home cooks think about fresh produce by championing seasonality, varietal diversity and direct relationships with a vast network of growers. In the UK, that mission reaches people through four channels: B2B, where we work with some of the most exciting and influential chefs in London and beyond; Retail, through our supermarket partners; Home Delivery and Ecommerce; and our Stores. Growing our audience across all four, for both our fresh produce and prepared foods range, is central to the next stage of the business. We are looking for a Marketing & Content Manager to drive that growth. You will build and run campaigns from first idea to final results across every channel, lead retail activations with our supermarket partners, bring our g

Задачи

Develop and implement a multi-channel, integrated marketing strategy across B2B, Retail, Home Delivery/E-commerce and stores. Develop and refine segment-specific strategies to convert, retain and engage customers in each channel, from chefs and restaurant groups to home cooks. Work closely with the Commercial team to identify opportunities with our retail partners. Spearhead activation campaigns with supermarket partners to improve in-store visibility and customer engagement .including shopper marketing, POS and in-store sampling that drive rate of sale Bring your experience of launching new products into supermarkets working with Commercial and Sourcing on the proposition, pack copy and launch campaign, so that new lines achieve strong market penetration and brand positioning. Work closely with the Sales team equipping them with the sales tools, POS and sampling materials they need, to raise Natoora’s profile with chefs and kitchens across London and the UK. Create communications, content and activations that support customer acquisition and deepen relationships with existing accounts, and track the commercial impact of what we do. Own acquisition and lifecycle marketing for our Home Delivery and E-commerce platforms. Plan and deliver CRM, newsletters and campaigns based on customer behaviour, testing and optimising as you go to improve conversion, order frequency and retention. Plan, create and oversee campaigns from inception to execution. This means defining objectives, allocating budget, identifying target audiences and working with our in-house Creative team on the assets each campaign needs. Monitor and report on performance, using data-driven insights to adjust as you go. Adapt Natoora’s global brand expression and mission across all UK communications so it resonates locally. Collaborate with the Sourcing team to communicate grower and ingredient stories with depth and authenticity. Manage the UK editorial calendar and our digital channels, including social media and newsletters, aligning global strategy with local initiatives and audience needs. Collaborate with the Brand and Sales teams on engaging, relevant content across all trades that raises brand awareness and meets commercial needs. Direct and produce content through strong copy, photography and video that showcases our growers, ingredients and seasonal produce, keeping narrative, tone and visual style consistent across channels. Translate our mission into memorable experiences, from chef dinners and tastings to in-restaurant activations and seasonal gatherings, overseeing concept, logistics, suppliers and on-site execution. Build relationships with food and food-adjacent organisations that align with our mission, and make sure every event and partnership is captured and extended through content and press. Negotiate favourable contracts with media partners, publishers and platforms to secure cost-effective placements. Work with third parties to optimise digital advertising and drive traffic, sales and ROAS. Manage the UK marketing budget across channels, initiatives and campaigns, making sure resources are allocated efficiently. Continuously monitor and optimise performance against KPIs. Analyse large datasets to extract meaningful insights and trends that inform decisions and strengthen our strategy. Put in place a clear reporting framework so performance in every channel is visible to the business.

Требования

At least five years in an in-house marketing role, focused on end-to-end campaign management from creative management to media buying to retail activations. You will have successfully launched new products into a supermarket or retail environment, and bring experience across both B2B and consumer marketing, ideally in food, hospitality or consumer lifestyle brands. A strong negotiator with a track record of securing cost-effective media placements and in-depth knowledge of digital and traditional channels, including social media, CRM and lifecycle marketing. You will also bring an analytical mindset, with the ability to interpret data and turn it into strategic recommendations, and a strong eye for content across copy, photography and video. Strong communication and stakeholder management skills at all levels of the organisation. You are flexible and hands-on, happy to roll up your sleeves and switch gears when needed, and you drive projects through to completion with clearly defined results and impact. Будет плюсом: Event management experience is a plus; Experience marketing FMCG food brands across both trade and consumer channels is preferred

Условия

• Daily lunch made with the same seasonal produce we supply to chefs.
• Natoora produce at a significant discount.
• Your birthday off (once you've hit the 6-month mark).
• Kitchen stocked from our own growers and producers - including Estate Dairy milk and butter, jam from England Preserves, as well as coffee from our Spa Terminus neighbours, Monmouth.

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