VP of Finance / CFO (Chief Financial Officer) in London

Our mission is simple but ambitious: to fix the food system. We don’t just source exceptional seasonal produce; we’re radically transforming the way people eat, cook, and think about food. For nearly two decades, we have worked directly with independent growers who put flavour first, reconnecting kitchens in London, New York, Paris, Melbourne, Miami, Copenhagen and Malmö with varieties and farming methods that are disappearing fast. Today, we supply over 2,000 of the world’s most forward‑thinking restaurants across 3 continents, alongside a growing community of home cooks who care deeply about where their food comes from. From championing seasonal eating and supporting independent growers to rejecting the short‑term thinking of intensive agriculture, we’re reimagining supply chains from the ground up, building a more responsible food system rooted in biodiversity, ecosystem health and the transformative power of flavour.

About the Role

As we scale globally and enter a new chapter of growth, we are looking for a VP of Finance/CFO to take the reins of our global financial strategy at a pivotal time in our journey. This is a unique opportunity to be the strategic engine behind Natoora’s financial vision and lead in a high‑growth, mission‑led business, where your work meaningfully impacts the food system. Our financial systems are inherently complex — spanning multiple regions, business models, and revenue streams — so the right candidate will thrive in detail but also operate confidently at a strategic level. This is a senior leadership role with global reach, reporting directly to the CEO and working closely with the CCO and wider leadership team. You will oversee all financial responsibilities while also playing a key role in investment strategy and international expansion. You’ll bring clarity and insight to our decisions, helping to shape the future of Natoora and ensure we grow with integrity.

Responsibilities

• Define and drive the global financial strategy, aligning our growth ambitions with our purpose‑driven mission.
• Be a key member of the leadership team, acting as a thought partner to the CEO and other department leads, and contributing to overall company direction and long‑term planning.
• Lead financial decision‑making across multi‑country operations (UK, EU, US, Oceania), balancing commercial ambition with responsible growth and operational resilience.
• Partner with the CEO and CCO to refine our economic models across markets and evaluate investment opportunities that align with our mission.
• Lead and scale a high‑performing Finance function, developing talent and capability across multiple regions.
• Lead the budgeting process for all subsidiaries and business units, building and maintaining robust financial models and scenario forecasts to support board‑level decision‑making.
• Deliver clear, insightful monthly reporting to the Board, regional MDs, and leadership team, that provides clarity, confidence, and vision to internal and external stakeholders.
• Evaluate acquisition and expansion opportunities through detailed modelling and forecasting.
• Support our regional MDs, ops, and commercial teams with margin analysis and performance tracking in a way that empowers them to be independently reactive and fast‑paced.
• Oversee global financial reporting, consolidation, and compliance, ensuring accuracy and adherence to international accounting standards.
• Lead the audit process and maintain strong internal controls across all regions.
• Manage treasury operations, including cash flow, foreign exchange exposure, and international payments.
• Monitor key financial risks and design mitigation strategies.
• Build and lead a high‑performing finance team, empowering them to deliver excellence and grow in their roles.
• Embed financial literacy and ownership across regions and departments, making sure teams are empowered and financially resilient, aligning all our teams around financial health and strategic goals.
• Collaborate with our pricing team to ensure consistency of margin, and support our commercial teams with intelligent, responsive pricing/margin strategies.

What We’re Looking For

We’re looking for a leader who blends commercial rigour with strategic vision, and who thrives in a fast‑moving, purpose‑led business. You will have:

• 10+ years in senior financial leadership, including CFO, FD, or VP Finance roles.
• Proven experience leading finance functions in multi‑entity, international organisations.
• Strong commercial and strategic thinking, with the ability to model, evaluate, and influence major business decisions.
• Deep experience in cash flow forecasting and management.
• A strong background in FP&A and financial systems, with the ability to scale and optimise processes.
• Track record of building and leading high‑performing teams across functions and regions.
• Audit oversight experience, with sign‑off authority.
• Pricing or margin management experience preferred.
• Previous experience in a distribution business is highly desirable.
• A collaborative, transparent communicator.
• Able to inspire confidence across teams and functions.
• Hands‑on and detail‑oriented when needed, but comfortable in strategic conversations at board level.
• Purpose‑driven, commercially sharp, and guided by integrity in decision‑making.
• Excited by complexity, driven by clarity, and focused on long‑term value creation.

This is a full‑time, on‑site role based in our London office.

What We Offer

A pivotal leadership role in one of the most innovative, purpose‑driven food businesses in the world. The chance to deliver meaningful, positive impact through a values‑driven company at the forefront of food system change.