SEO Insights Analyst in Swindon

The Websites Team are responsible for all aspects of the Nationwide website estate – Nationwide.co.uk, Nationwide for Intermediaries, The Mortgage Works and the product pages in the internet bank and the app. You will be playing a pivotal role in ensuring Members receive a simply brilliant experience every time they interact with us online. We’re looking for a curious, motivated, and insight‑driven Search Engine Optimisation (SEO) Analyst who’s excited by the challenge of unlocking growth through data. This role offers the opportunity to dig into performance, uncover opportunities, and shape strategies that elevate our organic search visibility, traffic, and conversions.

You’ll play a key role in driving impact across the business, collaborating closely with content creators, developers, and marketing teams to ensure SEO is at the heart of our digital success. We are happy to consider flexible working approaches to help you perform at your best. This is a 12 month Fixed Term Contract. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working.

We value our time in the office to solve problems, to learn, and to feel connected. For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon, London or Bournemouth office. If your application is successful, your hiring manager will provide further details on how this works.

The extras you’ll get include:

• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

As an SEO Insights Analyst, you will be responsible for analysing organic search data, monitoring performance across key metrics, and producing insight‑led recommendations that support sustainable SEO growth. You’ll do this by translating complex data into clear, meaningful insights for stakeholders and collaborating closely with content, product, development, and marketing teams to help shape effective SEO strategy and decision‑making.

About you:

• Proven analysis and insight experience with a large B2C multi‑channel business, using relevant tools and methods to source and analyze data from multiple sources
• Experience working in the e‑commerce division of a large‑scale consumer retail organisation
• Demonstrable experience working in a hands‑on SEO position
• Strong understanding of search engine algorithms, ranking factors (including Core Web Vitals, EEAT, and off‑site signals), traditional SEO best practices, emerging AEO/GEO optimisation techniques, and website performance metrics
• The ability to build dashboards and interpret complex datasets using tools like PowerBI
• Experience using SEO tools like Brightedge, SEMRush and Conductor
• Proven performance reporting experience, including report design and build
• Highly proficient in interpreting data and extrapolating trends, in a Mobile & Digital environment
• Able to synthesise information from a variety of sources and translate metrics into actionable recommendations to improve performance
• Proven commercial awareness and knowledge of the digital channels and their use in a retail multi‑channel business; knowledge of digital objectives (service/sales etc), website metrics and usability
• Staying abreast of the latest developments in sourcing insight and the opportunities these present to Nationwide, including looking to new tools, approaches and data to answer questions beyond what the current toolset alone can do

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.