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- Tasks: Join our Personalisation team to optimise marketing data and enhance operational processes.
- Company: Dynamic company transforming personalised performance marketing with a collaborative culture.
- Benefits: Private medical insurance, competitive pension, performance bonuses, and wellness options.
- Why this job: Make a real impact on marketing strategies while developing your skills in a supportive environment.
- Qualifications: Experience in marketing data, SQL, SAS, and Power BI; strong analytical skills required.
- Other info: Flexible working options available, with opportunities for career progression and volunteering.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for a Senior Analyst for Marketing Operations and Capability to join the Personalisation team within the Group Customer Communications (GCC) function. We are on an exciting journey to transform our capability to deliver personalised performance marketing. We are embarking on a strategy that will see us uplift the technology we use for marketing and transform how we use data to deliver personalised experiences for our customers. You will be working in a Centre of Excellence that ensures the smooth operations of the Personalisation team, playing a crucial role in improving our capability from a marketing technology and platform perspective. You will be responsible for supporting and optimising our marketing data estate from a business perspective. Working closely with others across the wider Personalisation and Customer Marketing teams, as well as our transformation and technology colleagues. We are happy to consider flexible working approaches to help you perform at your best. For this job, you'll spend at least two days per week at our Swindon office; hybrid working is supported.
What you’ll be doing:
- Ensure today’s and tomorrow’s marketing data is readily available and fit for purpose.
- Enhance operational processes using automation and support building operational excellence, helping teams understand the data they use.
- Develop and maintain reports using SQL, SAS Viya and Power BI to enhance visibility and capability of our Marketing Data Estate.
- Provide insight and help the team understand technical concepts that drive our data vision and strategy, aligning to business objectives.
- Support the team in ensuring our data is well managed, governed, timely, and understood.
- Oversee operational processes that support our Design and Delivery team so they can focus on building interactions.
- Work with the central technology function to resolve data issues and ensure smooth data pipelines and reporting methods.
About you:
- Excellent understanding and experience of using data in a marketing/analytical function, and experience of data lifecycles including onboarding new data and data management.
- Understanding of how operational teams are responsible for the production and monitoring of multiple data sets, using an assortment of technologies including Pega CDH.
- Excellent technical knowledge of SQL, SAS and Power BI and how they can enhance automation.
- Excellent planning and organisational skills with the ability to manage multiple priorities and deliverables, working effectively across a matrix team.
- A proactive, collaborative and solution-oriented approach with the ability to support complex change projects and highlight opportunities for further improvements.
- Excellent verbal and written communication skills, with the ability to convey complex concepts to diverse audiences.
- Strong analytical and problem-solving skills, with a focus on innovative and practical solutions.
- Good working knowledge of Data Protection Legislation (e.g. UK GDPR and PECR) and how it applies to marketing communications.
Benefits:
- Access to private medical insurance.
- A highly competitive pension to help you build a strong foundation for retirement.
- Access to an annual performance-related bonus.
- Training and development to help you progress your career.
- A great selection of additional benefits through our salary sacrifice scheme.
- Life assurance to provide peace of mind for you and your loved ones in the event of your death.
- Wellhub – access to a range of free and paid options for health and wellness.
- Up to 2 days of paid volunteering a year.
Senior Analyst in Swindon employer: Nationwide
Contact Detail:
Nationwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Analyst in Swindon
✨Tip Number 1
Network like a pro! Reach out to folks in the marketing and data analytics space, especially those who work at companies you're interested in. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! If you've got experience with SQL, SAS, or Power BI, make sure to highlight that in conversations. Maybe even prepare a mini-project or case study to demonstrate how you've used these tools to solve real problems.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the Personalisation team or similar departments at companies you admire. Express your interest and ask about potential opportunities – you never know what might come up!
✨Tip Number 4
Apply through our website! We love seeing applications come in directly from candidates who are excited about joining us. It shows initiative and gives you a better chance of standing out in the crowd.
We think you need these skills to ace Senior Analyst in Swindon
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Senior Analyst role. Highlight your experience with data in marketing and any relevant technologies like SQL, SAS, and Power BI. We want to see how your skills align with our mission to enhance personalised performance marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data and marketing operations. Share specific examples of how you've improved processes or delivered insights in previous roles. We love a good story!
Showcase Your Analytical Skills: In your application, don’t forget to highlight your analytical and problem-solving skills. We’re looking for someone who can tackle complex challenges and provide innovative solutions. Give us examples of how you’ve done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Nationwide
✨Know Your Data Inside Out
As a Senior Analyst, you'll be working with various data sets. Make sure you brush up on your knowledge of data lifecycles and how they apply to marketing. Be ready to discuss specific examples of how you've managed data in previous roles, especially using SQL, SAS, and Power BI.
✨Showcase Your Problem-Solving Skills
Prepare to share instances where you've tackled complex data issues or improved operational processes. Highlight your proactive approach and how you’ve collaborated with teams to find innovative solutions. This will demonstrate your ability to support the transformation journey.
✨Communicate Complex Concepts Clearly
You’ll need to convey technical information to diverse audiences. Practice explaining complex data concepts in simple terms. Think about how you can make your insights accessible to non-technical stakeholders, as this is crucial for aligning with business objectives.
✨Understand the Bigger Picture
Familiarise yourself with the company's marketing strategy and how personalised performance marketing fits into it. Be prepared to discuss how your role as a Senior Analyst can contribute to achieving these goals, especially in terms of enhancing operational excellence and data governance.