At a Glance
- Tasks: Lead the charge in creating personalised experiences for our customers using data and insights.
- Company: Join Nationwide, a forward-thinking company focused on building meaningful customer relationships.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on learning and connection.
- Why this job: Make a real impact by transforming customer experiences through innovative personalisation strategies.
- Qualifications: Experience in strategy development and a passion for customer insights are essential.
The predicted salary is between 49500 - 60500 £ per year.
We’re transforming how we use personalisation to create more relevant, timely and valuable experiences for our customers, using data and insight to better understand what customers need and how we can help. As a Manager in our Personalisation Strategy team, you’ll play a leading role in shaping and delivering personalisation for our customers. You’ll turn our strategy into action, identifying opportunities to improve customer experiences and working across the business to bring them to life.
You’ll help us extend personalisation beyond traditional marketing communications into digital, service and colleague-led experiences, ensuring we consider the whole customer journey and deliver measurable benefits for our customers and Nationwide. This is an exciting role within our Personalisation team, helping to shape how Nationwide builds deeper relationships with customers through more relevant, timely and individually personalised experiences.
Working within the Personalisation Strategy team, you’ll be responsible for translating our personalisation ambition into tangible customer experiences, with a particular focus on Business Banking. You’ll combine customer insight, data and performance with strategic thinking to identify where personalisation can make the biggest difference and work with teams across Nationwide to turn those opportunities into reality.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
Manager, Personalisation Strategy in Swindon employer: Nationwide
As a leading employer in the banking sector, we offer a dynamic work environment that fosters collaboration and innovation. Our commitment to employee growth is evident through tailored development programmes and a supportive hybrid working model, allowing you to balance your professional and personal life effectively. Join us to be part of a high-performing team dedicated to enhancing customer experiences while driving operational excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Personalisation Strategy in Swindon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Nationwide and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Nationwide are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Nationwide on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Nationwide. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Personalisation Strategy in Swindon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Nationwide. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Nationwide:Show us that you’ve done your homework! In your application, briefly mention what you admire about Nationwide’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Nationwide
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Nationwide will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Nationwide, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
