Digital Marketing Consultant in Swindon

This is an exciting opportunity to work within the Group Customer and Communications community. You’ll be optimising website content and supporting digital marketing activity across Nationwide and The Mortgage Works, for our Intermediary and Landlord audiences. Our ambition in the Intermediary & Landlord Brands and Marketing Team is to maximise our brands, build relationships and drive engagement with audiences and corporate partners. We seek to drive deep and meaningful relationships, support intermediaries and landlords with their mortgage challenges and position our brands as thought leaders in the mortgage market.

This is a 12-month Fixed Term Contract opportunity. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon, London, Glasgow or Bournemouth office. If you’re based at our Glasgow office, this will apply from 1 April 2027 and ahead of that there will be a need to regularly connect with colleagues for collaboration events.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Responsibilities

What you’ll be doing: You'll work across both Nationwide and The Mortgage Works within our Intermediary & Landlord team, helping to deliver integrated marketing activity that supports intermediary and landlord audiences. As our Digital Marketing Consultant, you'll play a key role in ensuring our digital channels provide effective, engaging experiences for customers. You'll be responsible for the ongoing optimisation of our websites, using analytics, insight and performance data to review customer journeys, campaign pages and content. You'll identify opportunities for improvement, make recommendations that drive better outcomes, and report on key website metrics to support continual enhancement. Working across campaigns and integrated projects, you'll help shape website strategy by understanding requirements and using customer insight to influence content, page structure and user experience. You'll also build webpages that support marketing activity and create clear, useful digital experiences for our audiences. Alongside this, you'll monitor SEO performance, identify opportunities to improve search visibility and content quality, and provide guidance on PPC activity to ensure digital marketing remains aligned across channels. You'll manage competing priorities effectively, delivering high quality work accurately, efficiently and at pace.

About you

As a minimum you’ll have:

• Experience using insight and analytics tools to identify opportunities and improve performance
• Confidence in reporting on key metrics, campaign activity, trends and anomalies, turning data into actionable recommendations
• Experience supporting campaigns, from gathering requirements through to shaping content, design and delivery
• Strong stakeholder management and communication skills, with the confidence to lead conversations and provide constructive challenge
• The ability to manage multiple priorities, navigate ambiguity and make sound decisions in a fast-paced environment
• A proactive, organised and collaborative approach, building strong relationships and taking ownership of outcomes
• A user and business-focused mindset, balancing customer needs with commercial and strategic objectives
• Experience working within a large marketing function or regulated environment would be beneficial
• Experience of the following systems would be useful: Sitecore, Jira, Adobe Analytics, Conductor SEO

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Qualifications

The extras you’ll get: There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata
• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society. We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives. If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us. At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society. We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. Keeping your data and personal information confidential is important to us.

If you want to find out more about using AI in our recruitment process, please read more here.

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level. That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide. Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Consultant.