Content Designer in Swindon

The Websites Team is responsible for all aspects of the Nationwide website estate, including Nationwide for Intermediaries, The Mortgage Works, and the product pages in the internet bank and the app. You will be playing a pivotal role in ensuring customers receive a simply brilliant experience every time they interact with us online.

For our websites to perform, the content needs to work hard to attract customers using modern search optimisation strategies, and ensure customers are able to understand and make decisions on what can be complex financial propositions. You’ll play a key role in defining, creating and optimising content for our core products. Your role is critical to ensuring the purpose of each page in a customer journey is clear, that our content hierarchy aids comprehension, and that we’re applying the most effective content strategies at the right moments (e.g. imagery, copy or video etc).

You will be part of a multi-disciplinary team working alongside Product Designers, Insight Analysts, Editors and Product Owners. It is the team’s mission to collaborate to ensure customer interactions are positive and we help customers achieve their financial goals. We are happy to consider flexible working approaches to help you perform at your best. At Nationwide, we offer hybrid working wherever possible.

More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon, London or Bournemouth office. If you are aligned to our Glasgow hub, there will be a need to regularly connect with colleagues for collaboration events.

The extras you’ll get:

• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance‑related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

As a Content Designer in the Websites team, you’ll shape the content that supports millions of customer interactions across Nationwide’s digital estate. You’ll design and deliver content that helps customers understand complex financial products, feel confident in their decisions, and experience a genuinely simple and human digital journey.

You’ll define, create and continually optimise content for our core product journeys, making sure each page has a clear purpose and that content structure and hierarchy support understanding. Taking a search led approach, you’ll apply modern Search Engine Optimisation (SEO) and Answer Engine Optimisation (AEO) techniques to help customers find the information they need, while ensuring content is written in plain language, inclusive by design and compliant with accessibility and regulatory standards.

Working in multidisciplinary agile teams, you’ll research, design and test content as part of end‑to‑end journey development. You’ll use insight from analytics, content metrics and qualitative research to identify customer pain points and opportunities for improvement, translating these into practical content solutions that improve performance and customer outcomes. You’ll contribute ideas for experimentation, including A/B testing and personalisation, to help us learn and evolve our experiences.

Collaboration sits at the heart of the role. You’ll work closely with Product Designers, UX Researchers, Insight Analysts, Editors and Product Owners to bring content and design together in a joined up way. You’ll also partner with brand and product teams across Nationwide to ensure journey content is consistent, purposeful and aligned to our tone of voice, helping us deliver a simply brilliant experience wherever customers engage with us online.

As a minimum, you’ll have:

• Strong writing skills, creating well‑crafted content in the right Tone of Voice to the right audience
• Experience and evidence of designing content to drive SEO outcomes, including using SEO tools to drive content strategy
• Experience of designing and testing content experiences as part of a multidisciplinary team in a fast‑paced agile environment
• Experience of designing for inclusivity, accessibility and vulnerability
• Experience of working in a test‑and‑learn environment
• Experience of working in a goal‑driven team, with the ability to manage multiple deliverables simultaneously and manage their work priorities

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel – We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight – We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better – We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done – We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.