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- Tasks: Create engaging content for our websites and optimise it for a brilliant customer experience.
- Company: Join Nationwide, a mutual bank focused on fairer finances and community impact.
- Benefits: Enjoy flexible working, competitive salary, private medical insurance, and career development opportunities.
- Why this job: Make a real difference in customers' lives through impactful content design.
- Qualifications: Strong writing skills and experience in SEO and inclusive content design.
- Other info: Collaborate with a dynamic team in a supportive, hybrid work environment.
The predicted salary is between 36000 - 60000 £ per year.
The Websites Team are responsible for Nationwide.co.uk, Nationwide for Intermediaries, optimising the content of The Mortgage Works and the product pages in the internet bank and the app. You will be playing a pivotal role in ensuring customers receive a simply brilliant experience every time they interact with us online.
For our websites to perform, the content needs to work hard to attract customers using modern search optimisation strategies, and also ensure customers are able to understand and make decisions on what can be complex financial propositions. You will be leading the content definition, creation and optimisation for our core products. Your role is critical to ensuring the purpose of each page in a customer journey is clear, that our content hierarchy aids comprehension, and that we are applying the most effective content strategies at the right moments (e.g. imagery, copy or video etc).
You will be part of a multi-disciplinary team working alongside Product Designers, Insight Analysts, Editors and Product Owners. It is the team's mission to collaborate to ensure customer interactions are positive and we help customers achieve their financial goals.
We are happy to consider flexible working approaches to help you perform at your best. This is a 12 month secondment opportunity. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon, London or Bournemouth office. Wherever you're based you'll need to attend the Websites Team Day every two months, which is typically hosted in Swindon.
Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.
Uncompromisingly Customer, whatever our role.
The extras you'll get include:
- Access to private medical insurance
- A highly competitive pension to help you build a strong foundation for retirement
- Access to an annual performance related bonus
- Training and development to help you progress your career
- A great selection of additional benefits through our salary sacrifice scheme
- Life assurance to provide peace of mind for you and your loved ones in the event of your death
- Wellhub – access to a range of free and paid options for health and wellness
- Up to 2 days of paid volunteering a year
What you'll be doing:
You will write compelling and easy to understand content for a diverse digital audience whilst mentoring and coaching team members on content design. By making sure that our content is written in an inclusive way, you will ensure it meets our accessibility and inclusion standards. Alongside this you will be responsible for ensuring that our content has a clear purpose, balances our regulatory requirements and provides the customer the information that they need to make informed choices and decisions.
You will need to take a strategic approach to content design – for example defining ways of working (workflows, governance, patterns and principles), leading the implementation of content strategies, advocating for design thinking and engaging stakeholders effectively.
By working with other Nationwide brand and product teams across the society you will work to ensure that our journey content is consistent and aligns to our tone of voice whilst working closely with Product Designers and UX researchers to bring your content execution to life. Both content and design will need to collaborate to make our digital experience best in class.
Working with our performance analyst and product owners, you will be identifying, through insight, customer pain points and opportunities for improvement in the digital experience that we serve our customers.
You will be required to conduct SEO/AEO analysis to ensure that the content priorities reflect customer needs whilst working to input ideas for A/B tests, as well as suggestions for areas of personalisation. Using your experience of working with analytics and content metrics such as readability, qualitative research and digital analytics you will be able to solve problems pragmatically.
About you:
As a minimum you will have:
- Excellent writing skills, creating well-crafted content in the right tone of voice to the right audience
- Experience and evidence of designing content to drive SEO outcomes, including using SEO tools to drive content strategy
- Demonstrable experience of designing and testing content experiences as part of a multi-disciplinary team in a fast-paced agile environment
- Proven experience of designing for inclusivity and accessibility and vulnerability
- Experience of working in a test and learn environment
- Proven experience in delivering customer centric solutions that balance customer need, and commercial success
- Strong influencing skills, across all levels of management within a complex matrix organisation
- Experience of researching, designing and testing content experiences at a senior or lead level as part of multidisciplinary teams in fast-paced agile environments
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
- Feel what customers feel - We step into our customers' shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
- Say it straight - We are brave in speaking out and saying what we think – we're honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
- Push for better - We don't settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
- Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
Senior Content Designer in London employer: Nationwide
Contact Detail:
Nationwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Content Designer in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the lookout for a Senior Content Designer role. You never know who might have the inside scoop on opportunities at Nationwide or elsewhere.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to content design. Think about how you can showcase your experience with SEO strategies and customer-centric solutions. We want to see you shine!
✨Tip Number 3
Don’t forget to research Nationwide’s values and mission. Tailor your responses to reflect how you align with our customer-first behaviours. Show us that you’re not just looking for any job, but that you genuinely want to be part of our team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining us. Make sure to attach your CV and answer those quick questions thoughtfully.
We think you need these skills to ace Senior Content Designer in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Content Designer role. Highlight your experience with content creation, SEO strategies, and any work you've done in a multi-disciplinary team. We want to see how your skills align with what we're looking for!
Showcase Your Writing Skills: Since this role is all about crafting compelling content, include samples of your writing that demonstrate your ability to engage a diverse audience. Whether it's blog posts, web copy, or case studies, let us see your best work!
Be Clear and Concise: When filling out your application, keep your answers clear and to the point. We appreciate straightforward communication, so make sure you convey your ideas effectively without unnecessary fluff.
Apply Through Our Website: Don't forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, we respond to everyone, so you'll hear back from us soon!
How to prepare for a job interview at Nationwide
✨Know Your Content Inside Out
Before the interview, dive deep into the content strategies that Nationwide employs. Familiarise yourself with their websites and understand how they optimise content for customer journeys. Be ready to discuss specific examples of how you’ve created compelling content that meets customer needs.
✨Showcase Your SEO Savvy
Since this role heavily involves SEO, come prepared to talk about your experience with SEO tools and strategies. Bring examples of how you've successfully driven traffic through optimised content. This will demonstrate your ability to attract customers effectively.
✨Emphasise Collaboration Skills
Highlight your experience working in multi-disciplinary teams. Share stories that showcase your ability to collaborate with designers, analysts, and product owners. This will show that you can work well within the team dynamic at Nationwide.
✨Demonstrate Customer-Centric Thinking
Prepare to discuss how you put customers first in your content design. Use examples from your past work where you’ve used customer feedback to improve content. This aligns perfectly with Nationwide's mission of being uncompromisingly customer-focused.