Advertising & Media Data Analyst in Swindon

We’re seeking an enthusiastic Advertising & Media Data Analyst with strong numeracy and data skills to join our Marketing Effectiveness, Analytics and Brand Performance team. The ideal candidate will have a keen interest in media and creative strategy with proven experience working with large datasets to derive insight. You will collaborate closely with stakeholders, internal teams, and agencies to assist the team in providing strategic direction on brand and communications to the business.

This role is part of our Marketing Effectiveness, Analytics, and Brand Performance team. The team is responsible for assessing the performance of our brand and communications. We provide strategic direction to the business on improving and optimising communication plans to enhance brand growth. Additionally, we handle executive reporting, delivering regular performance updates to the Executive Committee and Board to inform the strategic direction and planning of our brand and marketing strategies.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you\'ll spend at least two days per week, or if part time you\'ll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here .

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

As an Advertising & Media Data Analyst, you will be responsible for analysing data from media, creative and brand research projects as well as external sources to identify key market shifts and understand our own campaign performance. You will assist Insight and Research Managers to translate data into compelling stories and presentations to inform strategic direction. Additionally, the successful candidate will be required to proactively keep up to date on media trends and changes across the industry.

About you

As a minimum requirement you\'ll have/be:

• Degree educated with a Bachelor\'s degree in a numeracy or research-based field
• Demonstrable experience in industry working with large datasets and interpreting results
• A strong interest in media planning, buying, and advertising research
• Exceptional Excel skills (pivot tables, complex formulas, attention to detail)
• The ability to work independently and collaboratively within teams
• Strong analytical, critical thinking, communication, and interpersonal skills

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind.
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand.
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub – Access to a range of free and paid options for health and wellness
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• 25 days holiday, pro rata

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

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Please note that should you be successful in securing this role the job title on our internal systems will be Senior Analyst.