Customer Marketing Squad Lead - Business Banking

Customer Marketing Squad Lead - Business Banking

United Kingdom

We’re looking for an experienced Customer Communications Squad Lead to join our Marketing & Communications team on a permanent basis. In this leadership role, you’ll lead a specialist squad responsible for delivering customer communication journeys across marketing, service and regulatory communications. You’ll translate strategic priorities into clear plans, ensuring communications are relevant, timely, personalised and connected across channels while delivering measurable outcomes for customers and the business.

As Customer Communications Squad Lead, you will oversee the planning, development and delivery of complex communication programmes, campaigns and change initiatives. Working closely with teams across brand, product, audience, legal, compliance, risk and technology, you’ll ensure communications are customer-focused, data-driven and aligned to organisational priorities. You’ll use customer insights, analytics and market understanding to optimise engagement, improve performance and create effective end-to-end communication journeys.

You will provide strong people leadership to a team of specialists, setting direction, developing capability and fostering a high-performance culture. You’ll also act as a subject matter expert in customer communications, championing innovation, continuous improvement and best practice across channels, tools and ways of working. With accountability for governance, risk and quality standards, you’ll ensure all communications meet brand, accessibility, regulatory and reputation requirements.

This role would suit an experienced communications or marketing leader with a strong background in data-driven customer communications, stakeholder management and leading high-performing teams. You’ll bring a proven track record of delivering complex communication strategies, using insight and performance data to drive decisions, and influencing senior stakeholders to achieve successful customer and business outcomes in a regulated environment.

We are happy to consider flexible working approaches to help you perform at your best.
The working hours (per week) for this role can be between 28 and 35 hours.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you’ll be located at our nearest regional office or hub. There will be a need to regularly connect with colleagues for collaboration and in some locations you’ll be expected to spend at least two days a week, or if part time you’ll spend 40% of your working time, in the office. If your application is successful, your hiring manager will provide further details on how this works.

Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process. If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.

Uncompromisingly Customer, whatever our role

The extras you’ll get

• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking - but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What you’ll be doing

You’ll lead and develop a high-performing 1:1 marketing squad, providing clear direction, setting priorities and maintaining high standards of delivery. Taking ownership of the planning, development and execution of data-driven marketing activity, you’ll ensure campaigns and initiatives deliver agreed customer and business outcomes.

You’ll lead complex programmes, campaigns and change activity, working collaboratively across functions to ensure effective governance, prioritisation, stakeholder alignment and high-quality execution. Using your expertise, you’ll design and optimise end-to-end customer communication journeys, ensuring activity is relevant, timely, personalised and seamlessly connected across channels and touchpoints.

Drawing on a deep understanding of customers, market insights, data and analytics, you’ll shape targeted and engaging communications that bring propositions to life and resonate with the right audiences. Acting as the centre of expertise for the squad’s specialist discipline, you’ll use your subject matter knowledge to influence approach, elevate standards and enhance impact, efficiency and customer experience.

You’ll drive innovation across channels, tools, methodologies and ways of working, strengthening how Nationwide engages with its audiences and delivers against strategic objectives. Alongside this, you’ll foster a strong risk and control culture, ensuring clear accountability for governance, risk management and the delivery of accurate, high-quality outputs that meet brand, accessibility, regulatory and reputational requirements.

Maintaining a continuous focus on performance, optimisation and effective budget management, you’ll identify opportunities to maximise results and improve effectiveness. You’ll also build trusted relationships with senior leaders and key stakeholders, influencing decision-making, securing buy-in and ensuring squad activity supports broader functional and organisational priorities.

About you

To be successful in this role, we are looking for:

• Experience leading a large, cross-functional team responsible for delivering 1:1 marketing communications – with proven leadership credentials and evidence of authoritative and credible leadership, contributing and influencing within the leadership team and representing the squad and wider area in senior forums
• Experience leading the planning and delivery of complex, data-driven 1:1 marketing campaigns that achieve agreed customer and commercial outcomes
• Experience leading the development of 1:1 marketing creative within brand, tone of voice and embedding 1:1 communications excellence
• Experience using customer insight and performance data to improve 1:1 campaigns and their outcomes
• Strong stakeholder leadership and influencing skills, with experience working across senior Business, Risk, Legal and Customer-facing functions to drive alignment and deliver customer outcomes
• A proven track record working within Business Banking

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Job Info

• Job Identification 5289
• Apply Before 11/02/2026, 11:55 PM
• Locations Nationwide House, Swindon, Wiltshire, SN38 1NW, GB Richmond Hill, Bournemouth, Dorset, BH2 6EP, GB Belfast City Hall, Belfast, Antrim, BT1 5AG, GB 21 High Street, Birmingham, West Midlands, B4 7SL, GB 47/49 Queen Street, Cardiff, CF10 2AS, GB 1 Gorse Stacks, Chester, CH1 3EQ, GB Masterton House, Dunfermline, Fife Region, KY11 8NX, GB 83 George Street, Edinburgh, EH2 3ES, GB 177 Bothwell Street, Glasgow, G2 7ER, GB 94 Briggate, Leeds, LS1 6NP, GB 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB 28 King Street, Maidstone, ME14 1DA, GB 2 Spring Gardens, Manchester, M2 1EE, GB Jubilee House, Newcastle, NE3 4PL, GB 3 Red Hall Crescent, Wakefield, West Yorkshire, WF1 2DF, GB 38 Carver Street, Sheffield, South Yorkshire, S1 4FS, GB 1st Floor Kings Park Rd, Northampton, Northamptonshire, NN3 6NW, GB 32 St Stephens Street, Norwich, Norfolk, NR1 3SH, GB 7/11 Montague Street, Worthing, BN11 3AX, GB

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support .

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