We’re looking for a UX Optimisation Specialist to join us on a 6-month secondment to establish and embed a robust optimisation capability across our origination journeys. You will define and implement a clear experimentation framework, enabling teams to continuously improve customer experience and conversion through data-driven insights.
Working closely with our experience design team, you’ll lead the use of A/B testing and behavioural analysis to identify opportunities to reduce friction and improve customer outcomes.
You will play a key role in embedding testing tools and processes into our digital journeys, building a prioritised backlog of experiments, and ensuring consistent governance and reporting. By the end of the secondment, you will have created the foundations for a sustainable test-and-learn culture, with clear documentation, training, and best practices in place to support ongoing optimisation at scale.
We are happy to consider flexible working approaches to help you perform at your best.
This is an 6-month secondment opportunity.
For this job, you'll be assigned to our nearest regional hub. There will be a need to regularly connect with colleagues for collaboration events in one of our office sites. This is anticipated to be once a month in Swindon. If your application is successful, your hiring manager will provide further details on how this works.
At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.
If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application.
Responsibilities
What you’ll be doing
You’ll work with design, research, product and engineering to deliver performance enhancements to our journeys. You’ll help identify opportunities to improve customer journeys and test new ideas.
You’ll design and run A/B tests, analyse performance data, and turn insights into clear recommendations to share with stakeholders, drive informed decisions, and improve conversion and experience.
You’ll lead on the process development, governance, frameworks and documentation to ensure teams adopt a consistent and effective approach.
Alongside this, you’ll analyse user behaviour and funnel performance to identify friction points and opportunities for improvement - helping us build and prioritise an experimentation backlog.
About you
- Proven experience improving digital conversion funnels with measurable results
- Hands-on experience designing, running, and analysing A/B or multivariate tests
- Working knowledge of A/B testing tools, such as adobe target
- Proficiency with data and adobe analytics
- Demonstrated ability to identify user behaviour patterns and translate them into optimisation opportunities
- Experience working with cross-functional teams to deliver customer experience improvements
- Communication skills, with evidence of presenting insights and recommendations to senior stakeholders
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
- Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
- Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
- Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
- Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
Qualifications
The extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
- 25 days holiday, pro rata
- Access to private medical insurance
- A highly competitive pension to help you build a strong foundation for retirement
- Access to an annual performance-related bonus
- Training and development to help you progress your career
- A great selection of additional benefits through our salary sacrifice scheme
- Life assurance to provide peace of mind for you and your loved ones in the event of your death
- Wellhub – access to a range of free and paid options for health and wellness
- Up to 2 days of paid volunteering a year
Banking – but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
The hiring manager for this role is Steph Vickers, and the main recruitment contact is Nathan Richens.
Contact Details:
Nationwide Building Society Recruitment Team
