This is an exciting opportunity to join our Group Customer and Communications community as Marketing Manager for Website. You’ll work across both Nationwide and The Mortgage Works within the Intermediary and Landlord Brands and Marketing team, a group of 18 colleagues responsible for defining, creating and delivering integrated marketing activity.
You’ll be responsible for the planning, development and ongoing evolution of our intermediary websites, Nationwide for Intermediaries and The Mortgage Works, ensuring they continue to meet the needs of our audiences and support wider business priorities.
Within the Intermediary and Landlord Website Team, our ambition is to create valuable, expert led engagement across every paid, owned and earned touchpoint with our intermediary and landlord audiences. The website plays a central role in this, acting as a key channel in how our brands are experienced.
This is a 12-month Fixed Term Contract opportunity.
At Nationwide, we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK-wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London, Bournemouth or Swindon office. If you are aligned to our Glasgow hub (as this is your nearest location), there will be a need to regularly connect with colleagues for collaboration events. This is anticipated to be weekly in Glasgow. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.
Responsibilities
What you’ll be doing
You’ll take ownership of our website plans, shaping and driving continuous improvement in how our digital experience performs for intermediary audiences. This will include ensuring website changes are managed efficiently, balancing ongoing enhancements with the prioritisation of business critical updates so that our digital presence continues to evolve in line with business and customer needs.
You’ll lead the delivery of website activity that strengthens our brands and supports specific performance goals, including SEO outcomes. Working closely with colleagues across the wider marketing team, you’ll ensure website activity is fully connected with other channels, helping to create a consistent and joined up experience for our audiences.
Your work will play a key role in how intermediary audiences and corporate partners experience our brands, contributing to measures such as unprompted willingness to recommend. You’ll take an insight led approach, focusing on the activity that adds the greatest value and supports stronger, more meaningful engagement with our audiences.
Alongside this, you’ll be comfortable working in the detail while also thinking strategically, guiding the team to take an integrated approach across activity. You’ll build strong relationships with stakeholders across the business, confidently making decisions on priorities and clearly articulating these to senior colleagues.
About you
An experienced Marketing professional. You’ve successfully managed websites and teams of people to deliver activities across teams to enable successful campaigns, customer journey enhancements and day-to-day change.
Proven experience developing and delivering website strategies that exceed KPIs and drive measurable performance
Demonstrated ability to lead, plan and prioritise website activity to maximise impact
Confidence in setting direction and shaping high volumes of activity at pace and often within tight timescales
Strong knowledge of website best practices, including SEO and performance optimisation
Experience leading and developing teams responsible for websites
Track record of using performance data, insights and reporting to inform decisions and present outcomes to senior stakeholders
Broad understanding of mortgage intermediaries and their approach to advice, with knowledge of financial services and housing market or a comparable sector
An ability to work with key stakeholders across a large organisation and cross-function to ensure activity is championed and executed beyond your immediate remit e.g. product teams, intermediary relationships, other website leads
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:
Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.
Qualifications
The extras you’ll get
There are all sorts of employee benefits available at Nationwide, including:
25 days holiday, pro rata
Access to private medical insurance
A highly competitive pension to help you build a strong foundation for retirement
Access to an annual performance-related bonus
Training and development to help you progress your career
A great selection of additional benefits through our salary sacrifice scheme
Life assurance to provide peace of mind for you and your loved ones in the event of your death
Wellhub – access to a range of free and paid options for health and wellness
Up to 2 days of paid volunteering a year
Banking – but fairer, more rewarding, and for the good of society
We forge our own path at Nationwide.
As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.
At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.
Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Manager.
Contact Details:
Nationwide Building Society Recruitment Team
