Marketing Consent Strategy Consultant in London

It is an exciting time to join the team as we are embarking on a significant uplift in our personalised marketing capability with a multiyear programme of investment in people, data, and technology. A key enabler for delivering a truly personalised experience for our customers is ensuring we have the right marketing consents in place. We are committed to making sure that all of our customers have been given the opportunity to freely choose if they want to hear from us, and how. You will play a core role in the development of our Consent Strategy, supporting initiatives that increase our ability to reach customers across all our engagement channels. You will help unlock our capability to use data in new and innovative ways to create exceptional personalised experiences.

You will support the Consent Manager in setting the team up for success, analysing and reporting on progress, reviewing and improving our processes across both human and digital channels, and ensuring we have the correct frameworks in place to provide consistently excellent customer experiences. You will be fundamental in supporting the whole Personalisation and Performance Marketing team to reach its ambitious shared goals. Increasing our marketing reach is the foundation that will empower our squads to deliver highly personalised, creative and engaging campaigns for more and more of our customers.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon, London or Bournemouth office. Whilst these locations are where we are primarily looking to fill the role, if you’re an internal applicant based in a different location we would welcome your application and if successful, your hiring manager will provide further details on how this could work for this specific role. If you're based outside of Swindon there will be a need to travel to the Swindon office on a quarterly basis for collaboration with colleagues.

What you’ll be doing:

• Supporting the Consent Strategy Manager working within a proactive team, you will be responsible for supporting the delivery of the ‘Consent Strategy’ to grow our ability to engage with our customers. This will mean helping us to understand where we are today, identifying and subsequently delivering tactical opportunities and supporting longer term goals to increase reach, ensuring our data use and processes are continually fit for purpose.
• Delivering consent growth campaigns and initiatives.
• Working closely with the Legal and Data Privacy teams to ensure that the initiatives, projects and processes we put in place comply with required regulations, are suitably risk assessed and are subject to appropriate levels of governance.
• Working with our analytics teams to ensure that we have comprehensive insight to show our consent position and the growth driven as a result of initiatives we deliver, and sharing insights with stakeholders across the business.
• Helping to increase the profile of the team, supporting working relationships across Customer, Brand and Engagement as well as the wider business, including Data Privacy, Legal and our Retail colleagues to gain support to deliver improvements.
• Supporting the management team in delivering regular stand ups, planning and prioritisation sessions and co-creation workshops that will ensure pace and progress.

About you:

You will be an experienced marketing and communications professional with the following:

• Experience of working in a range of marketing and/or engagement roles with a good understanding of one to one communications channels.
• Experience delivering effective one to one marketing campaigns.
• Excellent planning and organisational skills and the ability to manage multiple competing priorities and deliverables, with a history of excellent decision making and critical thinking.
• Excellent influencing and stakeholder management skills with experience of engaging with stakeholders at a senior level.
• A proactive, collaborative, investigative and solution-oriented approach.
• Comfortable understanding, analysing, and interpreting data and insight to inform decision making and our stakeholders.
• A passion to innovate and ability to test and learn and challenge the status quo.
• Some experience and knowledge of regulation such as GDPR and PECR is required.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind.
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand.
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development.
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes.

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get:

• There are all sorts of employee benefits available at Nationwide, including:
• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%.
• Up to 2 days of paid volunteering a year.
• Life assurance worth 8x your salary.
• A great selection of additional benefits through our salary sacrifice scheme.
• Wellhub – Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus.
• Access to training to help you develop and progress your career.
• 25 days holiday, pro rata.

We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives. If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us. At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society. We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

What to do next:

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.